Sociolla Beauty Museum, Presents Interactive Technological, Art, And Beauty Innovations

Sociolla Beauty Museum (VOI/Adelia)

JAKARTA - The beauty industry continues to grow rapidly, especially with the support of increasingly sophisticated technology. Sociolla celebrates a decade of her journey by presenting various technological-based innovations to provide a more personal and interactive shopping experience.

As a highlight of the celebration, the Sociolla Beauty Museum is presented as the first interactive exhibition to combine technology, art, and beauty to demonstrate its commitment to driving digital transformation in the beauty industry.

Christopher Madim, Co-founder & CEO of Social Bella, revealed that Sociolla continues to grow to meet customer needs and follow dynamic market trends.

"We are also seeing the trends that will occur, then what needs are needed by customers. We develop many stakeholders," said Christopher, when met on Jl. MH Thamrin, Jakarta on Thursday, March 20.

Christopher stressed that in complex retail businesses like Sociolla, efficiency is key. Therefore, this beauty business developed Sociotech, a technological solution that was originally designed for their internal retail needs but can now be applied by other retailers.

Sociolla Beauty Museum (VOI/Adelia)

"We are constantly developing technology to be more efficient, because our complex business otherwise can be efficiently. We developed Sociotech, initially for use in our retail, which is very complex," Christopher said.

According to him, changing trends make technology like this more important for the retail industry. With the development of this technology, the beauty business not only optimizes its own operations but also provides benefits for the retail industry as a whole.

"Tren continues to change, prices continue to change. This technology can be used in other retailers. This development is useful for all of us and can help customers," he added.

One of the flagship features is a transparent and beauty-based review system for customers. With this system, customers can read reviews from people of similar skin types, so they get more accurate product recommendations.

"Review is interesting because it provides information to our platform based on beauty profile. For example, reading reviews from customers of people who have oily skins. We see the average rating is good. They have no reward, but they really want to help each other to provide reviews," said Christopher.

This approach not only helps customers in choosing appropriate products, but also builds a more solid and trust-based beauty Enthusiast community.

Chrisanti Indiana, Co-founder & CMO Social Bella explained that this exhibition is designed to bring visitors to a different world with iconic pink nuances.

"We want showcases, we are starting to welcome pink because it brings to a different world. We want to give different feelings. Friends can see pop art from 2015, packaging stories, some stories, behind the scenes behind Sociolla. So, for 10 years Sociolla, what's going on? This exhibition has three parts, namely interactive, skin information, and skin interactive," explained Chrisanti.

In this exhibition, visitors can explore information about their own skin, participate in various interactive activities, and enjoy a pleasant experience. One of the interesting areas is Color Studio, which presents a personal color analysis trend.

"So we can check our skin people and a lot of other skin information. We go to Color Studio, personal color happens again and now many understand the color that fits us," explained Chrisanti.

Color Studio helps visitors find out the color that best suits their skin tones, so they can choose beauty and fashion products with more confidence.

Not only providing education about beauty, this beauty museum also offers many interesting photo spots for visitors.

"Color Studio helps visitors to find out the colors that match them. But most importantly, there are many photo spots, so bestie can take selfies, take photos with her friends. Visitors can find a lot of pink bases." added Chrisanti.

With concepts that combine technology, art, and beauty, this exhibition not only provides educational experiences, but is also an interesting destination for beauty Enthusiasts and the younger generation who like to share moments on social media.