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JAKARTA - The local denim brand that carries a strong artist approach and commitment to sustainable fashion, launched a collection of 2025. This collection presents a stylish style that remains timeless, with a young feel full of optimism welcoming the new year, as well as representing the diversity of styles suitable for all ages and circles.

The latest collection presents eight choices of denim style, including wide pipe pants with diffuse hem accents, as well as various skirt variants such as mini, midi, and maxi skirt. Not to forget, crop jackets that are engy and T-shirts made from recycled cotton with attractive designs.

Donna Priadi, Founder of MIND Denim said, Koleksi terbaru KIND mengantisipasi tren fashion yang kami lihat akan medominasi selama 2025, termasuk katupan dengan siluet lebar, crop jacket, dan kurung midi. Menampakan outfit yang timeless dan cocok digunakan oleh siapapus, kami ingin KID people (sebutan untuk pengguna KIND) bisa mengungkap keunikan mereka sambil mendukung geraan fashion berkelanjutan.

The principle of sustainability is the core of every step in creating products. All manufacture materials use environmentally friendly raw materials, with an energy-efficient production process, and are packaged using recycled materials. Environmentally friendly materials are used such as cotton, fiber, and lycra, which are certified and do not produce waste that causes pollution in the production process. Organic cotton is 100 percent with a Cotton USA certificate.

This collection devotes great attention to each design in this latest collection. Apart from being certainly environmentally friendly, we make sure every product is comfortable to use, practical, and easy to mix and match for all ages on various occasions. We want every denim lover to be able to get their favorite products that they can use in the long term, "explained Donna.

"I used to feel that I had to spend a lot of money on quality denim, which was more affordable and inclusive. Hopefully, our good intentions to support the environment through sustainable fashion can be transmitted to more denim lovers in Indonesia," concluded Donna.


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