Bleisure Tourism Will Be Trending In 2025, Combining Work While On Vacation

Illustration of iconic buildings in Surabaya (Adelia/VOI)

JAKARTA - In recent years, the term blunder has become a new keyword in the world of tourism. Blesure, which is a combination of the words "business" (business) and "licity" (holiday), refers to travel that combines work matters with time to relax or vacation.

This trend not only changes the way people work, but also how they take advantage of their free time during official travel. This concept is increasingly in demand by professionals around the world who are looking for ways to make more optimal use of their business trips.

Ovaldo Sanjaya, Head of the East Commercial Area, RedDoorz, said this trend is being echoed in RedDoorz. According to him, the downward trend is suitable in Surabaya. Moreover, Surabaya is the second largest city in Indonesia, after Jakarta.

Surabaya is an economic, trade and education center in East Java. Not only known as a metropolitan city, Surabaya also has a variety of interesting tourist destinations, making it an ideal destination for various types of tourists.

"This concept is suitable in Surabaya. Surabaya has a business, but there is a vacation. Many holiday activities are carried out in Surabaya. Surabaya business is there, there is also a vacation," said Ovaldo when met on Jl. Manyar Kertoarjo, Surabaya, East Java on Wednesday, December 11, 2024.

In addition, Jalan Tunjungan is one of the most iconic roads in Surabaya and is always experiencing developments. Jalan Tunjungan has its own appeal as a center of history, culture, and modern lifestyle.

Located in the heart of the city, Jalan Tunjungan is not just a traffic route, but also a silent witness to the history of Surabaya from time to time. Currently, this area is a magnet for local and foreign tourists.

"Surabaya has many businesses. In Surabaya there are also many updates in cities with new tourists. Jalan Tunjungan is also being updated," said Ovaldo.

Therefore, the trend of blunder tourism is further strengthened by the presence of hotels near Jalan Tunjungan. According to him, guests will feel at home and linger for holidays in Surabaya.

"With the blunder concept, this will prolong the duration of guests coming to Surabaya," he explained.

For him, a person usually extends the duration of business trips in blunder tourism. They enjoy free time, explore destinations, or do personal activities.

"We are pleased to see that RedDoorz and their multi-brands are the main choices as they plan the Bleisure trip," said Ovaldo Sanjaya.

"Our profession is located in a strategic location, close to business centers and recreation centers. In the fast-paced era like now, we want every RedDoorz guest to enjoy a comfortable and unobstructed stay experience," he continued.