Zaskia Adya Mecca, Dara Arafah To Rey Mbayang Collaboration With Local Brands To Present New Colors For Fashion Lovers

Zaskia Adya Mecca with a public figure and a model wearing her fashion brand. (Ivan Two Men/VOI)

JAKARTA - A number of public figures appear in fashion shows organized by one of the leading e-commerce platforms. Some of the public figures include Zaskia Adya Mecca, Dara Arafah, Amanda Rawles, Dwihanda, Rebecca Klopper, Rey Mbayang and George Prince.

They each collaborated with local brands in order to welcome Lazada Indonesia's 11th birthday. One of the existing collaborations is Dara Arafah with the ZM brand owned by Zaskia Adya Mecca.

The elected public figures are considered to often inspire many people through the outfit of the day (OOTD) they wear. Athina Tokan as VP Category Director Fashion Lazada Indonesia hopes that what she does can give new colors for fashion lovers.

Currently, styles and OOTDs are heavily influenced by various inspirations sparked by inspirational figures who are indeed role models for fashionistas or fashion Enthusiast in Indonesia. This is what encourages ideas to collaborate between fashion brands and iconic figures so that consumers can add new colors and styles in their daily lives. Katahina Tokan in a written release, Thursday, March 2, 2023.

The choice of brands and public figures that appear has been carefully considered, which has been adjusted to the existing characteristics of consumers. This is done in the hope that it remains relevant to the trends and desires of phASHob lovers who always want to look different.

Athina also said that the collaboration program with inspirational figures was also welcomed by fashion brands as one of their efforts to provide more value to brand lovers.

All the outfits worn by public figures and other models in the fashion event can be owned through LazLook in Lazada. All the collections launched today are exclusive collections that can only be obtained on the LazLook channel in Lazada,' said Athina.

The LazLook channel itself provides a wide selection of dressed inspirations that have been curated specifically to meet the needs of fashion lovers' diverse styles. This channel is presented by Lazada to create a unique collection of clothing and is able to provide inspiration and meet the needs of various styles.

The following are public figures with local brands that appear in the fashion show initiated by Lazada Indonesia: 1. Dara Arafah x ZM by Zaskia Adya Mecca, 2. Amanda Rawles x This Is April, 3. Dwihanda x Klamby, 4. Rebecca Klopper x JINISO, 5. Rey Mbayang x Russ Co and 6. Gabriel Prince x Rown Division.