JAKARTA - Singer and producer Pharrell Williams served as creative director Louis Vuitton for the male clothing line. This announcement was made by the brand today, Wednesday, February 15.
"Louis Vuitton is delighted to welcome Pharrell Williams as the new Creative Director of Men. His first collection for Louis Vuitton will be displayed next June during Men's Fashion Week in Paris," Louis Vuitton said on social media.
The brand explained that there was a reason for the election of Pharrell Williams. Not only creating new breakthroughs in the music world, but the figure of Pharrell is also considered to be involved in developing the mode.
Pharrell Williams is visionary with a growing creativity from music to art, and fashion that has shaped itself as a global cultural icon for 20 years, he said.
"How he kicked open boundaries through various worlds, synergizing with Louis Vuitton's status as Cultural Maison, strengthening innovation values, pioneering spirit, and entrepreneurship," he continued.
Louis Vuitton released a photo of Pharrell in a Louis Vuitton outfit and faced the camera.
Louis Vuitton CEO Pietro Pritori also welcomes Pharrell Williams to join their brand.
I am delighted to welcome Pharrell back home after our collaborations in 2004 and 2008 for Louis Vuitton as creative director. His creative vision will lead Louis Vuitton towards a new move, "yelori said.
Pharrell Williams replaces Virgil Abloh who has led the line since March 2018. A year later he was diagnosed with heart cancer and it was hidden from the public.
Virgil Abloh passed away on November 28, 2021, at the age of 41.
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