JAKARTA - One of the largest agencies in South Korea, SM Entertainment inaugurated their first shop in Southeast Asia, KWANGYA. Located at Lotte Shopping Avenue, the store concept was made similar to its central store, Seoul, South Korea.
KWANGYA @ JAKARTA provides various original merchandise from SM Entertainment artists such as Super Junior, Girls Generation, SHINee, EXO, Red Velvet, NCT, to WayV.
In addition, they also present cafes with SM Entertainment-themed drinks. Previously they established an office in the FX mall area, Sudirman, South Jakarta.
This is not the only expansion of SM Entertainment. They also plan to send a branch office in Singapore that will develop into a cafe and merchandise shop.
Launching OSEN, SM Entertainment also plans to open KWANGYA in Los Angeles in 2023.
"The new office in Singapore will also manage joint ventures in Indonesia, Vietnam, and Thailand, as well as communicate with the headquarters for other plans," Lee Soo Man said in an interview.
Apart from being in the business sector, Lee Soo Man also plans to form a new NCT subunit, namely NCT Saudi and NCT Tokyo. Previously he mentioned the plan to form a Hollywood NCT based in the United States.
It doesn't stop there, the two groups under SM Entertainment - Super Junior and NCT 127 will have their own documentaries.
Super Junior: The Last Man Standing directed by Lee Soo Man himself while the documentary title NCT 127 is NCT 127 The Lost Boys. this film will be directed by Jayil Pak and produced by Choi Young Chul and Im Pil Sung.
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