How Konscio Studio Strives For Eco-Friendly Fashion

Kolase sejumlah collect Awareness Studio. (Consciousness Studio Your ANTARA)

JAKARTA - Domestic fashion brand Konscio Studio shares its story in creating eco-friendly fashion that can be more affordable for many customers.

According to the Co-Founder of Konscio Studio, Victor, this has become one of the highlights along with the increasing awareness of protecting the environment, the growing public interest in sustainable fashion.

On the other hand, product prices that tend to be high and market demand is still low is a challenge for these business activists in Indonesia to market their products.

"The challenge in the sustainable clothing business is educating customers about the added value in environmentally friendly products, especially if the price is more expensive than fast fashion products," said Victor in his statement, Antara, Sunday, April 3.

He explained that fast fashion clothing materials that use polyester synthetic fibers take a long time to decompose in nature, and are one of the largest sources of waste in the world.

"Therefore, in addition to using non-polyester and natural-derived materials as the main ingredients of the Konscio fashion line, we also strive to make the prices of our products affordable for customers," he added.

According to Victor, Konscio Studio also encourages zero waste from the clothing production process. Leftover fabrics and unused materials are reprocessed for sale, thereby reducing wasted fabric waste.

Since the pandemic, Victor feels that people have become more aware of the importance of reducing waste to protect the environment. Victor and his colleagues started this business at the end of 2019.

When the pandemic hit, Victor and his team focused on selling online to make it easier to target the target market. Most of Konscio Studio's sales are made through the GoStore, which is part of GoTo Financial.

"GoStore is an additional channel for us to sell online and reach a wider range of customers. By the end of 2021, 70 percent of total sales were obtained from GoStore," said Victor.

The convenience of having your own store web page is especially relevant for a start-up business like Konscio, which only has four employees. Victor added, GoStore also helps make operational processes more efficient.

In addition to being integrated with Instagram Shopping, GoStore is also integrated with Facebook Shop and Google Shopping so that it can make it easier for customers to shop directly from social media.

Customers can also directly pay non-cash via GoPay, debit card, or credit, and choose the GoSend instant delivery option and other national delivery options to make shopping more practical.

Apart from selling online, Konscio Studio also presents the "From Earth to Earth" and "1 Tee for 1 Tree" initiatives.

In this campaign, every collection sold, Konscio Studio planted trees and mangroves in various places such as Jungsemi Beach, Kendal and the Caplok Barong Mangrove Forest Area, Cirebon.

"We also want to involve customers in contributing to the environment. In the end, we hope they get the more value offered by businesses in the eco-friendly fashion line," said Victor.