Look Beautiful And Powerful Through Local Fashion Labels, Who's Afraid?

A2Move By Anggun

JAKARTA - A new local label, About To Move (A2Move) By Anggun was released to coincide with International Women's Day 2022, 8 March. The initial idea came from the bonding between a mother (Anggun Muhammad) and her daughter (Annisa Kamico who is currently studying fashion in the UK). The love of mothers and children in the fashion world was the beginning of the idea for the emergence of this label located at Glasshouse, Ritz Carlton Jakarta.

The collection is full of modern and bold silhouettes, embellished with motif illustrations made especially for the A2Move debut collection. The beauty of the underwater world of Raja Ampat is an icon in this inaugural collection. A total modern and sophisticated look is also created through special illustrations by Bernadet Putri, paired with a bold and feminine line design by Ratu Ashila, a fashion designer from TBF Consultant.

“TBF mentors A2Move By Anggun starting from zero to hero. We started from forming a special team to develop DNA brands, collection plans, fabric sourcing from Jakarta to Dubai, sample processing to production and costing to launching events," said Melinda Babyanna, Founder & CEO of TBF Consultant Indonesia to the media, Wednesday, March 30.

The New Femininity became the theme of the Trunk show this time by presenting collections in the form of suits, body con dresses, blazers, pants, jumpsuits, tops, scarves, to summer dresses with the dominant red wine color which is the identity of the A2Move label that can be worn by women. various activities from casual, office to vacation.

A2M by Anggun is a collection that accompanies women in their activities with the message of making women move faster to realize their dreams and never hesitate to work. As a role model, there was soap opera player Natasha Dewanti, who is a mother figure who even though she works as a soap opera actor, still puts her family first and continues to work.

After the fashion show, there is also a Pop Up Store with the concept of "See Now Buy Now". A2move also strongly invites women to care about the world of children's education, for that part of the profit from this first collection will be donated by Anggun to the Learning House Program from Saab Shares.