Viral Summary Of Indonesian Brand Claims To Appear At Paris Fashion Week 2022

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JAKARTA - Recently, social media has been enlivened with a number of local brands announcing that they will appear at Paris Fashion Week 2022. They have invited a number of Indonesian celebrities to join in celebrating this achievement.

However, behind the beautiful Instagram Story and various promotions, it turns out that there was a misunderstanding of the fashion show they attended with Paris Fashion Week 2022. Check out the summary here:

Brand Shown in Paris

In addition to fashion brands, there are well-known food, perfume and skincare brands in Indonesia that claim they will appear at Paris Fashion Week 2022. At first glance, their event is actually held in Paris. But it turns out that their event is different from Paris Fashion Week which is busy with foreign artists.

The @mrluckyheng account highlights the virality of a number of brands including Indonesian designers who claim to be present at Paris Fashion Week. If you look at the official Paris Fashion Week schedule, there are no local Indonesian brands that are included in the show.

"A bit resentful of Indonesian brands claiming to be in Paris Fashion Week this year. Everyone dares to claim and use the name Paris Fashion Week, but no one dares to tag @parisfashionweek," said @mrluckyheng on March 7.

Wrong information

The verified Paris Fashion Week is an event organized by the Fédération française de la couture. Some of the brands that entered were Louis Vuitton, Balenciaga, Givenchy, Lanvin, Issey Miyake, The Row, and many others.

"The name is also Fashion Week, non-fashion brands are never eligible to enter Paris Fashion Week. Not Beauty Week or Culinary Week. On the FHCM website it is also clearly stated," explained @mrluckyheng.

According to him, the claim to appear at the biggest fashion event has been going on for a long time. However, this is the first time that there are many brands making claims and not only from the fashion aspect but also from culinary and others.

Not Paris Fashion Week

Lucky emphasized that the Indonesian brand that appeared was not part of Paris Fashion Week 2022 but a show in Paris. They are riding the current Paris Fashion Week 2022.

"Just a show in Paris but not on Paris Fashion Week," he said.

Paris Fashion Week 2022 was also held at the Carrousel de Louvre, while the show in Paris attended by Indonesian brands was held at The Westin. This event was created by Gekraf in collaboration with the Ministry of Tourism and Creative Economy under the name Paris Fashion Show.

A number of these brands wrote that they were at the Paris Fashion Show during Paris Fashion Week 2022. Even though the two events were different and not connected to each other.