BRI's Wewangian MSMEs Ready To Announce Indonesia On The Global Stage

BRI support for MSMEs so that they can compete in the global arena. (IST)

JAKARTA - PT Bank Rakyat Indonesia (Persero) Tbk or BRI continues to show its commitment to supporting Micro, Small and Medium Enterprises (MSMEs) entrepreneurs to advance to class and penetrate the global market. This commitment is realized through the implementation of BRI MSME EXPO (RT) 2025, a grand exhibition event that brings together 1,000 MSMEs assisted by BRI elected with national to international markets.

One of BRI's MSMEs that participated was SWR, a room maker from Jakarta who was successfully included in the Healthcare & Wellness category. The presence of SWR is clear evidence of how BRI encourages MSME entrepreneurs to continue to innovate and expand the market.

The owner of SWR, Deddy Suwardi, told the beginning of his business which was inspired by the car washing business to finally develop fragrance products that are now SWR's mainstay. I did the whole production process myself, starting from looking for raw materials to conducting trials. This red diffuse product does take time in the development process," he said.

In terms of turnover, SWR is able to achieve net income of up to tens of millions of rupiah on a monthly basis. Furthermore, he emphasized that this exhibition is a strategic momentum to expand the market as well as encourage its business expansion plan to the global level. Export plan in 2026, my target is that this product can enter all stores and be marketed through exhibitions such as BRI MSME EXPO (RT), because my marketing strategy is indeed going through exhibitions. In addition, during exhibitions, exposure in online media also increases," he said.

Director of Commercial, Small, and Medium Business BRI, Amam Sukriyanto, emphasized BRI's commitment to strengthening the role of MSMEs to be able to compete at the global level.

BRI has consistently presented strategic programs to encourage Indonesian MSMEs to advance to class, including opening market access and export opportunities. Through BRI MSME EXPO (RT) 2025, BRI provides space for superior MSMEs to expand their business networks and introduce their products to the international market. The presence of SWR as one of the fostered MSMEs that has begun to design export expansion is a real example of how BRI empowerment programs encourage MSMEs to be more competitive and ready to enter the global market," he stressed.

As part of a sustainable effort to encourage MSMEs to advance to class, BRI successfully organized BRI MSME EXPO (RT) 2025 which took place from January 30 to February 2, 2025 at ICE BSD City. This event attracted high enthusiasm with the presence of more than 69 thousand visitors, recorded transactions worth more than IDR 40 billion, and resulted in export contracts of USD 90.6 million or around IDR 1.5 trillion. This initiative reinforces BRI's role in opening wider opportunities for MSMEs to penetrate the international market. (ADV)