JAKARTA - The e-commerce platform Ladara was present to showcase MSME Nusantara products at the Trade Expo Indonesia 2023 event at ICE Indonesia Convention Exhibition (ICE) BSD, South Tangerang, starting from 18-22 October 2023.
The event, which was opened by the Coordinating Minister for the Economy of Indonesia, Airlangga Hartarto, presents various industrial sectors from around the world. Not only Minister Airlangga Hartarto, the Indonesian Minister of Trade Zulkifli Hasan was also present with the state embassy.
At the Trade Expo Indonesia 2023, there were more than hundreds of exhibition booth stands featuring various kinds of products.
One of them, the e-commerce platform PT Ladara Sejahtera Jaya, which exhibits various products ranging from culinary, furniture, to fashion made by the nation's children directly.
Herika Lenny Nurhasanah, Director of PT Ladara Sejahtera Jaya, explained that her product is one of the e-commerce platforms with a very innovative application and website system.
"Ladara is an e-commerce that markets MSME products (Micro, Small and Medium Enterprises) such as fashion products, household appliances, electronic equipment, and many others," he said in a written statement to VOI.
In addition, Ladara is also an intermediary for buyers throughout the archipelago and export opportunities. "Ladara as an e-commerce platform that advances Nusantara products also strongly supports domestic SME friends," he said.
Ladara founderji Hadi Tjahjanto gave full support for Ladara's direct involvement in the exhibition. According to him, Ladara's involvement is part of the goal of making products international Nusantara. Therefore, this event is an opportunity to promote products to local and international visitors, with the hope that Nusantara products can continue to grow in the global market.
Ladara itself comes with the aim of increasing the selling power of MSME products, both domestically and abroad.
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