Blibli Is More Targeting The Upper Medium Class, This Is The Goal.

EVP Consumer Goods Blibli Fransisca Krisantia Nugraha. Photo: Theresia Agatha/VOI

JAKARTA - Blibli revealed that the trend of online monthly shopping or e-groceries is still in demand since the pandemic until now.

Data on Blibli transactions through the Bliblimart product category reveals that e-groceries are not limited to female customers.

As many as 45 percent of e-groceries transactions in Blibli were carried out by men.

Even so, there are still many people who think that Bliblimart is only targeting the upper middle class.

Responding to this, EVP Consumer Goods Blibli Fransisca Krisantia Nugraha said, in the Bliblimart service there is indeed data regarding five consumer profiles or profiles, which shows the consumer category when transacting.

The woman who is often called Kris said that the five customers represent all Blibli consumers today.

"So, whether there are customers in the elite category, or not, there are those who are diligent in reading the ingredient, want to know when the exposure will be, where is this manufacturing, but there are others, who simply buy the goods, there are also Kris in the Pondok Indah area, South Jakarta, Thursday, June 22.

"It actually represents Bliblimart's current customers. So, we are not specific just for upper segments, actually we provide people's daily needs, that's what's actually in us," he added.

Furthermore, Kris said, his party has also prepared a strategy to attract these customers, one of which is by sending goods up to only two hours of estimated time.

"When we talk about strategy, actually we used the tagline 'Si Pasti Untung' earlier. Actually, what we got (consumers), right, not only from promos, but rather towards other values that can be offered. So, we focus more on experience and also the actual time that can be saved," he added.