Indonesia Ready To Welcome Hannover Messe 2023 Through This Promotion

Hannover Messe 2023. (Photo: Twitter/@hannover_messe)

JAKARTA - The Indonesian government continues to make various preparations to welcome its participation in the world's largest industrial technology exhibition, Hannover Messe 2023.

Various promotional and publication activities have been carried out to echo Indonesia Partner Country Hannover Messe 2023 to the public both at home and abroad.

One of the promotions carried out abroad, namely the broadcast of inflight entertainment videos on Emirates airlines, placing stickers on three units of Hannover city buses, and installing ads banner in the form of 2-sided standing towers in front of the Hannover Main Station area.

"We maximize promotion through various platforms to further increase public awareness about Indonesia's advantages and opportunities at Hannover Messe 2023. We expect the widest possible support for the success of this event, so that it can provide the maximum benefit to Indonesia," said Expert Staff to the Minister of Industry for Climate Business and Investment Andi Rizaldi in a written statement, Saturday, April 15.

Andi said the Emirates election was based on an annual report showing that the airline operates flights up to 152 destinations in 79 countries, with a total of 19 million passengers.

According to Skytrax, for 17 consecutive years from 2005-2022, Emirates also has the best inflight entertainment in the world. "The selection of this promotional media is considered effective in increasing the number of visitors to the Indonesian Pavilion," he said.

According to Andi, effective promotional activities as well as support from 157 mainstay co-exhibitors that will showcase their technological and product advantages are expected to open up opportunities and projection opportunities for economic cooperation and investment in Indonesia in various strategic fields such as energy transition, industry 4.0, and digitization in Indonesia. For example, the Palm Oil Plantation Fund Management Agency (BPDPKS), one of the co-exhibitors that is closely related to the theme Sustainability and Energy. BPDPKS plays a role in the development of the sustainable palm oil processing industry as one of Indonesia's strategic commodities.

"For example, the Palm Oil Plantation Fund Management Agency (BPDPKS), one of the co-exhibitors who is closely related to the theme Sustainability and Energy. BPDPSK plays a role in the development of the sustainable palm oil processing industry as one of Indonesia's strategic commodities," he concluded.