Segari Boss: Pandemic Makes Vegetable Shopping Online Not Something Strange

CEO of Segari Yosua Hans Setiawan. (Photo: Mery Handayani/VOI)

JAKARTA - The COVID-19 pandemic has limited the space for people to move, including shopping.

A grocery startup has also emerged to seize this opportunity. One of them is Segari.

Segari CEO Yosua Hans Setiawan said his company was built in the midst of the COVID-19 pandemic.

At that time, consumer behavior changed from previously shopping at physical stores, switching to online.

"We see that during this pandemic, customers are looking for online grocery. For example, if there is no pandemic, they will also not look for it," he said at the Agriinnovation Conference, at the Mandiri Tower, Jakarta, Wednesday, March 15.

In fact, said Yosua, the COVID-19 pandemic has made shopping for daily necessities online is familiar to the public.

Now, he said, shopping for online vegetables is not something that is considered strange.

The pandemic makes online grocery no stranger. Before the pandemic, of course, when people say shopping online, it will definitely be a question that the vegetables don't wither on the road? It's just that now when asked where to buy vegetables? online, (will be responded to) oh online, "he explained.

During the current endemic period, said Yosua, where the government no longer limits people's activities, including shopping, there will be changes in consumer behavior.

"Of course after the pandemic, many people are more comfortable offline, they will return offline. But those who are used to shopping online will still shop online," he explained.