Cooperating With MSMEs, Ganjar Pranowo Targets Sales Of IDR 5 Billion Parcels

Ganjar Pranowo targets sales of parcels involving MSMEs and various institutions to increase from the previous year. (IST)

Central Java Governor Ganjar Pranowo has again held a Eid party program involving MSMEs. No kidding the sales target for this year is IDR 5 billion.

Ahead of Ramadan, the Central Java Provincial Government collaborated with Bank Indonesia, OJK, the Oleh-Oleh Entrepreneurs Association (ASPOO) and BliBli.com again held the Lebaran Parcel program. This program aims to support the development of micro, small and medium enterprises (MSMEs) and provide benefits to them.

"The MSME product sales program in the form of Eid al-Fitr parcels initiated by Central Java Governor Ganjar Pranowo since 2021, has received a very positive response from the community," said Head of the Central Java Province Cooperatives and SME Office Ema Rachmawati when met at the event location at the Gradhika Bhakti Praja Building, the Central Java Governor's office complex in Semarang, Tuesday, March 7.

From his records, this year it is estimated that the response of the community will be much greater. It is targeted that the proceeds from the sale of the Parsel Lebaran program this year will reach Rp 5 billion.

Reflecting on two years ago, the results were quite large. In 2021 sales from the Parsel Lebaran program reached IDR 2.1 billion, and in 2022 sales reached IDR 4.18 billion.

He explained, this year the products from MSMEs participating in the Lebaran Parcel Program are more varied. In addition to food and beverage products, there are also crafts, clothing, and basic necessities. All these products have gone through curation.

This year, the number of MSMEs involved is 125 MSMEs, more than last year's 80 MSMEs. The MSMEs who took part this year came from 34 cities and regencies in Central Java. Only Grobogan Regency was not involved.

"This will last now until before Eid," he explained.

As for the order, said Ema, it can go through a catalog that can be downloaded via the bit.ly/CatalogParcelCeng-2023 link. Orders can also be through the ASPOO call center.

Meanwhile, for the general public, both from within and outside the provinces who want to buy, they can also order through the BliBli marketplace.

"Last year also through BliBli, there were also those who bought from Kalimantan. There were even orders from Jakarta, Bandung. Only last year we were not ready for the fleet. So we can't. Hopefully this year, ASPOO friends can be ready for the fleet, so if there are orders outside the region, you can," explained Ema further.

"We also ask MSME friends to be able to maintain the quality of their goods, their products. Yesterday it was also curated by friends. Please maintain it. Maintaining this quality is the key to sustainability," said Sumarno.

Thus, he advised MSMEs not to reduce quality, only because orders are abundant. So, MSMEs absolutely have to maintain quality in order to maintain the sustainability of the purchase of MSME products. Meanwhile, Head of Bank Indonesia Representative for Central Java Province Rahmat Dwisaputra said that the program is a form of synergy between stakeholders to develop MSMEs in the regions, especially in Central Java.

In the launching of the Eid al-Fitr Parsel, MSME products and village product parcels accompanied by 2023, a series of road to Gayeng Expo activities was marked by mini expo. A total of ten booths stood in the courtyard of the Central Java Governor's office where Ganjar Pranowo served.