Encourage MSMEs To Become Economic Heroes, Go Digital Become Creative Product Strategies

Illustration of packages of MSME courier products (Photo: Doc. Antara)

JAKARTA - The government is opening many opportunities for Micro, Small and Medium Enterprises (MSMEs) as a catalyst for economic growth. This is through the consumption of MSME products, especially supported by digital facilities.

Deputy for Digital Economy and Creative Products of the Ministry of Tourism and Creative Economy (Kemenparekraf) Muhammad Neil El Himam said, with the digitized MSME product, it would be a very good strategy.

"With millions of MSME products going digital, branding and word of mouth creatively becomes an unavoidable creative product strategy in today's digital era. On the other hand, MSMEs need to join the community in order to have the same spirit so that members can advance to class," he said in Jakarta, Thursday, February 9.

Furthermore, said El Himam, his party continues to support the consistency of digital platforms such as Goto Group for MSMEs through GoSend with various capacity building programs, as well as creative marketing support from the Best Seller GoSend' Community.

"Hopefully, MSME products will continue to be the choice of the community and more MSMEs will advance to class," he said.

On the same occasion, Gojek Theresia Nadya's Head of Marketing Logistics said, behind the various challenges that exist this year, his party sees opportunities where people are increasingly fond of shopping and selling online.

"We are also happy that GoSend continues to be the choice of the community, both for personal needs and selling daily," said Theresia.

According to him, the popularity of the trend of selling online in society is certainly not only supported by the convenience and comprehensiveness of GoSend services in supporting business, but also by other successful, inspiring, and interesting stories from various online businesses that were found thanks to the presence of the 'Best Seller GoSend' Community.

"With community programs and initiatives that are very varied in supporting the increase in learning capacity, as well as business promotion, we hope that online sellers can continue to network, and advance to class with thousands of other successful stories," he said.

Moreover, GoTo Group or PT GoTo Gojek Tokopedia Tbk (GOTO) through the GoSend on-demand logistics service strengthens its commitment to support online sellers to continue to advance to class amid various economic challenges, by issuing a new breakthrough titled the 'Best Seller Goal' Community.

Through the 'Best Seller GoSend' Community, MSME players, especially online sellers, can obtain various kinds of business support, such as training, exclusive promos, media exposure, to opportunities to cooperate with Ariel Noah as the brand ambassador of GoSend.