Tips Determine Business Locations For MSME Actors

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YOGYAKARTA Tips determine the location of the business must be considered by Micro, Small and Medium Enterprises (MSMEs). The reason is, business locations greatly affect the success of the business.

In addition, business locations are also related to the size of operating costs, prices, and competitive abilities.

Tips Determining Business Locations for MSME Actors

Quoted by VOI from the official website of the Ministry of Cooperatives and Small and Medium Enterprises (Kemenkop UKM), Monday, February 6, 2023, here are tips for determining the location of the business that must be known by MSME actors.

When choosing a business location, collect demographic information in the areas you are interested in, including population, age and income to see if the market is the right market to sell the products or services you offer.

The more you know the target market for your products or services, the easier it will be for you to determine your business location.

The second tip to determine the location of the business is to pay attention to the level of crowds, such as passing vehicles and pedestrians.

If your business location is often passed by vehicles or pedestrians, it can be ascertained that the location is suitable for opening a business.

The higher the level of mobility in that location, the greater your chance of bringing in consumers.

Access to easy-to-reach business locations can increase consumer interest in visiting your business.

Choosing a business location that can easily be accessed by public transportation will increase consumer interest in visiting.

If around the location of your business stands another business, the opportunity to bring consumers to your business will be greater. But make sure you sell different products compared to other businesses.

Before setting to open a business in a location, first check the cleanliness of the area. Consumers will hesitate to buy your products or services if your business environment is dirty and slum.

In addition to cleanliness, another thing you should pay attention to is the security around the business location.

A safe location can add consumer comfort. This can also benefit you as a business player because it can reduce the risk of theft or vandalism that can occur in your business.

Next, pay attention to the number of competitors around your business location. Related to this, you are advised to choose a business location with a low level of competition.

If the level of competition around your business location is high, you must create new innovations so that consumers can be interested in the products you offer.

Tips determining the location of the latter business are about ease of business licensing. This is something that should not be ignored, as it may result in greater risks in the future.

Those are tips for determining the location of the business for MSMEs. Hopefully it will be useful!