Panghosi Resesi, RANS Entertainment Milik Raffi Ahmad Pede Expansion Ke Bisnis Makanan

RANS Entertainment Conference (Photo: Mery Handayani/VOI)

JAKARTA - Economic growth in 2023 is still overshadowed by a recession. Even so, well-known entrepreneur and artist Raffi Ahmad remains optimistic about running the food and beverage business (F&B) in the midst of this year's economic dark forecast.

As is known, the companies owned by Raffi Ahmad and Nagita Slavina, RANS Entertainment have just expanded their business in the food and mineral and beverage industry or F&B.

RANS has transformed into an accelerator company by collaborating with four new business lines, namely The Hive Kitchen, Karaage Kei, in collaboration with the ICHI Group and Marawa (Gunawarman Group).

Chairman of RANS, Raffi Ahmad admitted that he had taken into account everything including business risks before deciding to expand this year.

We will calculate everything well. It's the same yesterday, we also faced what is called COVID-19, COVID-19 must also have an impact on our business. There are news that there is a recession, but we are both optimistic," he said when met at the Alila Hotel, SCBD, Jakarta, Wednesday, February 1st.

Furthermore, Raffi said that every business must have a risk, including the business that RANS is currently living. However, this risk has also been considered very carefully.

"Whatever we want to do, we think carefully about the risk of being good and bad. But whatever it is, life continues. So whatever the obstacles in the future we are semi-minimizing may try to keep going forward and the risk of every business will always be there," he said.

Previously reported, RANS Chief Executive Officer, Nagita Slavina said the RANS business expansion departed from the increasing public interest in the culinary industry and the number of domestic and foreign tourists in Indonesia.

Nagita said, this condition is an opportunity for RANS to start targeting the culinary industry.

"Starting as a company that has a focus on the entertainment industry, of course the lifestyle industry F&B is an opportunity for RANS to develop our ecosystem in collaboration with the best partners in its field," he said.

Nagita also hopes that the development of the RANS ecosystem can help the growth of the tourism economy in Indonesia through culinary.