Awakening The Post-pandemic Economy, The Ministry Of Trade Collaborates With Business Actors Of Direct Sales

Minister of Trade, Zulkifli Hasan. (Kemendag Public Relations)

JAKARTA - Minister of Trade (Mendag) Zulkifli Hasan said his party was ready to commit to collaborating with business actors in the field of direct sales to revive the national economy after the COVID-19 pandemic.

"The Ministry of Trade is ready to work together so that direct trade and sales can have a positive impact on business people and the community, as well as contribute to the revival of the Indonesian economy, especially after the COVID-19 pandemic. Cooperation is needed because the key to success after the Covid-19 pandemic is collaboration," he said in an official statement, Sunday, January 15.

Zulhas, as Zulkifli Hasan is familiarly called, also encourages people who sell directly to enter the international market.

Based on processed data from the Integrated Service Information System Portal (SIPP) in 2022, 478 Direct Sales Companies have registered. Referring to publication data from the World Federation Direct Selling (WFDSA), it is recorded that Indonesia's total direct sales in 2021 will reach US $ 1,537 million.

Indonesia's direct sales business activities in 2021 also managed to absorb 17,240,000. Of that number, 61 percent are female workers.

Pada kesempatan ini, Zulhas mengatakan Kemendag juga berkomitmen mendukung Indonesia Maju 2045, ekonomi Indonesia mampu tumbuh 5,7 per tahun dengan terus melakukan reformasi struktural, memanfaatkan bonus demografi dan kemajuan teknologi, serta meningkatkan daya saing ekonomi.

Indonesia is expected to become the 5th largest high-income country in 2036 and gross domestic product (GDP) in 2045. By maintaining high and inclusive economic growth, it is hoped that it can increase the number of middle class to around 70 percent of Indonesia's population by 2045.

Global growth is expected to slow down from 3.2 percent in 2022 to 2.7 percent in 2023. Meanwhile, global inflation is expected to improve from 8.8 percent in 2022 to 6.5 percent in 2023.

Meanwhile, based on BPS data, Indonesia's economy grew 5.72 percent in the third quarter of 2022. In the midst of the risk of weakening the global economy and pressures on inflation, the trade and repair sector was able to experience growth of 5.35 percent.

According to Zulhas, Indonesia's economic performance has improved, thus indicating that Indonesia's economic recovery trend continues and is getting stronger.

"Of course this improvement must be accompanied by the handling of a pandemic that is getting better, as well as the opening of economic activities for the people that continue. In line with this, the direct impact on the business climate that is increasingly conducive in various sectors is expected to be revived, including in the field of direct sales, "concluded Zulkifli Hasan.