YOGYAKARTA - Every entrepreneur wants his business to develop and be successful, let alone go international. A number of veteran, small and medium enterprise entrepreneurs (MSMEs) and young Indonesians have also succeeded in selling their products in overseas markets. If you have this mission, there are tips for MSMEs going internationally.
Many domestic MSMEs also try to penetrate the international market but still fail. Generally, this failure was due to the fact that product quality was still low so that they had not been able to compete with other products globally.
The development of digital technology and the opening of network access are actually increasing the opportunity for MSMEs to enter foreign markets globally. It takes creative, innovative, and disciplined entrepreneurs to be able to pursue these targets. You need to know the strategy or tips for MSMEs to go international.
The presence of digital technology has led to an online buying and selling trend. In addition to increasing online purchases, many MSME actors are also starting to offer their respective products.
The Indonesian government also continues to encourage Indonesian MSMEs to enter the international market. To achieve this, here are tips that you can do as MSME owners.
The first step you have to take so that MSMEs can go international is to clearly determine the target market. Every businessman must be able to identify the market of his products in order to become the target of exports.
International markets for high end products are generally still controlled by Europe and America. Asian countries usually master low end class products. You can take the position in the middle as a strategy to penetrate the global market. Prioritize the focus of your product quality by increasing product value. Don't rush to produce in large quantities.
The next step that MSME owners need to take in order to go international is to strengthen business management. Businesses that have good management are assessed by product quality, promotion, sales, operations, to financial and asset management. Make sure your business has good management to be able to compete in the global market.
Trends and lifestyles are important factors that MSME entrepreneurs must pay attention to so that their products can be accepted by the market. You must be observant to see the trend that is currently popular. You can earn a lot of customers if your product is what the current trend needs.
MSME owners need to do research to see the trends that are developing on an international scale. You can do research through social media and the internet. You must be active in finding out what items are in demand by the market.
One of the keys to your business being able to go international is creative and innovative thinking. You need to create innovations in your brand or product to offer something new and unique. Unique products can attract market attention because they present something special and different.
Creating a unique innovation or product is not as easy as turning your palm. You can see the various strategies that competitors have implemented, then apply and develop them on your brand. Make sure you offer something different, don't plagiarize other brands.
MSME entrepreneurs who want to go international are not only required to focus on products. But also must improve business communication well. With the opening of access to information and communication, you can establish communication with partners and international markets. To do so, of course, you need to master English as a means of communication.
Don't forget to study export procedures to be able to export your products smoothly. There are a number of provisions and requirements that you must fulfill to send goods abroad. So before marketing your products to the global market, it's better for you to study export procedures first.
Those are a number of tips for MSMEs to go international for business owners who want to penetrate the global market. You need to apply a number of the strategies above so that your bisnsi can progress and be successful. Don't forget to always follow the trend and apply it to your business, both in terms of products, services, marketing, and others.
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