YOGYAKARTA - The MSME Digital Hero's event, as a collaboration program between the Ministry of Cooperatives and SMEs with the Special Staff of the President, Putri Tanjung, determined three startups as champions at the 2022 MSME Digital Heroes Awarding Day event which was held in the Central Jakarta area, Tuesday.
The first winner of the 2022 MSME Digital Hero, namely the surplus, is a marketplace made specifically to market the remains of food that is not sold or excess.
As reported by VOI from ANTARA, the second winner, WARJALI, is an integrated platform that opens the way for food MSME actors to receive supplies of fresh raw materials to capital entrances, even though the third winner is djoin who is a technology provider startup for cooperatives in Indonesia.
Putri Tanjung in Jakarta, Tuesday, as the initiator of this program explained how to assess what the jury did in choosing a champion in three ways, namely, first in terms of influence on MSMEs.
"It's really important for this innovation to have a solution faced by MSMEs, what kind of impact they have on how much contact and engagement with MSMEs. And that's the effect from many things, the impact of the impact of the numbers, the real impact such as how many MSMEs, the values of them, they also have what goal, "explained Putri Tanjung.
Second, he continued, namely from a business perspective that is observed from the prospect of business development including future expansion, and thirdly related to financial foundations related to the team and CEO (HR) to their financial development.
On that occasion, the Deputy for Entrepreneurship at the Ministry of Cooperatives and SMEs, Siti Azizah, expressed her appreciation for the elected champions.
"These three digital heroes can also optimize and also share knowledge and find ideal customers whose results will increase the number of MSMEs on boarding in Indonesia," said Siti Azizah.
One member of the board of directors of Digital Heroes who is also President Director of Smesco, Leonard Theosabrata, said that his party would follow up on signing the MoU with the top 10 winners.
"Yes, we have signed the MoU with 10 winners, we will follow up on this MoU with Smesco in cooperation for MSMEs to advance to class, because we value what has been filtered in digital heroes, hopefully, people will be selected. can help more MSMEs in the context of digitizing towards 2024, we reach 30 million MSMEs entering the digital ecosystem," said Leonard Theosabrata.
The 2022 MSME Digital Hero's event opened on August 29, 2022, with 269 digital innovators registered from various regions in Indonesia with more than 60 percent coming from outside Jabodetabek.
When will this Competition Start?
As reported by the Kominfo website, After it was successfully held in 2020, the MSME digital hero scene was again held to find digital innovators who have promised to help micro, small and medium enterprises (MSMEs) advance to class and are more empowered by various computerization discoveries and solutions. The 2022 MSME digital hero registration was legal on Monday, August 29, 2022, and will be closed on September 26, 2022.
Program yang adalah kolaborasi Kementerian Koperasi dan Usaha Kecil dan Menengah (Kemenkop UKM) serta Staf Khusus (Stafsus) Presiden Putri Tanjung ini memang sejak pertama dipelopor untuk mengapresiasi dan meningkatkan kapasitas para innovator computerisasi serta menginspirasi lebih banyak generasi muda Indonesia untuk menghasilkan penemuan dan menjadi Pahlawan Komputisasi bagi UMKM di tanah air.
The role of MSME Digital Heroes is also needed to target 30 million MSME players entering the digital ecosystem in 2024, as presented by Indonesian President Joko Widodo (Jokowi) in a state lecture on August 16, 2022.
Will 2023 Be There Again?
With the success of the 2022 MSME Digital Hero, of course, it is possible that next year this MSME Akbar event will be held again.
This is reinforced by President Joko Widodo's hope to include 30 million MSMEs without massue into the digital bench. So the possibility is that there will be more of this event than the dean. Until when, just wait for information from the government's website.
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