JAKARTA - The Ministry of Industry (Kemenperin) encourages small and medium industry players (IKM) in Solo Raya, especially the various, chemical, clothing and handicraft sectors to be more skilled in using digital technology and expanding access to marketing through marketplaces that are members of the e-Smart IKM program.
As an effort to increase the use of digital technology for IKM players, the Directorate General (Ditjen) of IKMA has held a Workshop to Improve Digital Marketing Capabilities for IKM in Solo Raya for two days on 29-30 November 2022.
"This workshop was well received by more than 150 IKMs in the industrial sector of aneka, chemical, clothing and handicrafts in Solo Raya," said Director General of IKMA at the Ministry of Industry, Reni Yanita, in a written statement, Tuesday, December 6.
Furthermore, said Reni, his party realizes that IKM players are still facing several obstacles in digital marketing, even though digital transformation from buying and selling products, as well as services from conventional transactions to online transactions will be increasingly widespread in Indonesia.
"This demands changes for IKM players to enter digital marketing channels and develop skills so that they can successfully sell digitally," he explained.
He also said that the digital transformation from the conventional buying and selling process to online buying and selling will be more widespread in Indonesia, not only for products in the form of goods, but also for services.
"This not only demands changes for IKM players to enter digital marketing channels, but also develop skills so that they can successfully sell digitally," said Reni.
Sementara itu, Direktur Industri Aneka dan IKM Kimia, Sandang dan Kerajinan Ditjen IKMA Ni Nyoman Ambareny mengungkapkan, para pelaku IKM saat ini perlu memiliki kemampuan merekaman produk yang baik dan mengunggahnya di e-commerce maupun media sosial.
"In addition, optimizing the use of e-commerce features and information about the use of financial technology or fintech to facilitate the payment process. This skill is also important and must be controlled by IKM players," he added.
Moreover, based on the results of a survey by the Indonesian Internet Service Providers Association (APJII), there are more than 210 million internet users in Indonesia in 2021-2022.
"The penetration of internet use is also expected to be an opportunity and be used for productive businesses that encourage efficiency and expansion of market access such as online buying and selling," added Ambareny.
Ambareny stated that there are still many small and medium businesses that rely on cash payments from consumers, while transactions on e-commerce or other digital platforms generally use non-cash payments.
"So there needs to be efforts to accelerate the use of digital payments for IKM so that it can serve wider consumers after onboarding on digital platforms," he said.
This workshop, said Ambareny, is expected to be a solution for SMEs to immediately master digital technology and platform features that can create efficiency and effectiveness for their business.
"It's time for Indonesian SMEs to successfully sell digitally. Our collaboration is a common force to strengthen industrial competitiveness for a better future for Indonesia," he concluded.
For your information, at a workshop in Solo, the Ministry of Industry collaborates with the Surakarta City Cooperatives, SMEs, Industry Office, and involves resource persons with experience in their fields, such as content creators, photographers, financial technology, and marketplaces.
The speakers who attended included Maharesyoga (Conten Kreator and Entrepreneur), Langga Satria (photographer and founder of Teljukanan Photostory), Marcho Senda (Product Manager of SooltanPay), and Diaz Bahari (event team UMKM Shopee Export Solo).
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