Improve Labuan Bajo Branding, BUMN Tourism Holding Law On Local And International Musicians To Involve MSMEs

Labuan Bajo. (Photo: Doc. Antara)

JAKARTA - Holding a State-Owned Enterprise (BUMN) Aviation and Tourism, InJourney will hold an international standard music concert, New Year's Eve (NYE) Labuan Bajo Concert 2022. This event was presented to introduce and at the same time increase the branding of Labuan Bajo, East Nusa Tenggara (NTT) as a super priority tourism destination. InJourne Tourism Marketing and Program Director Maya Watono said the concert will be held December 31, 2022 at Marina, Labuan Bajo, NTT. Maya said, the target visitors at the event is 3,000-4,000 people. Furthermore, Maya said the event will start at 17.00 local time until the turn of the year. Meanwhile, selling tickets for this international music concert will be opened in early December. "We welcome the celebration of the new year 2023, we hold an extraordinary concert at Labuan Bajo. This is the first time a concert at Marina, where there will be ships, pinions and also concert audiences from land and sea," he said at the InJourney office, Sarinah, Jakarta, Wednesday 30 November. Maya said this concert will be enlivened by legendary Indonesian musicians, Gigi, Andmesh Kemaleng, Tiara Eve to the international DJ Meduza.

Maya said, the key guest star for this music concert was deliberately chosen from abroad. Because, his party wants to increase the news to Labuan Bajo, NTT as a tourist destination. With the high news regarding Labuan Bajo, NTT, continued Maya, it will certainly increase tourism visits to Indonesia, especially to Labuan Bajo. "We will hold an international concert. Why international? Because we want the exposure of Labuan Bajo to the international world. We hope the exposure is extraordinary, because this is for the sake of Indonesian tourism," he said. Involve local MSME Maya said that her party also involved micro, small and medium enterprises (MSMEs) at this international music concert. Maya said, there are at least 20 MSMEs that will be part of New Year's Eve (NYE) Labuan Bajo Concert 2022.

Furthermore, Maya explained that the MSMEs would be curated by PT Hotel Indonesia Natour (HIN) as members of InJourney, as well as Sarinah.

"Later, MSMEs will be involved in side events, so with an event like this, of course, the economic impact will be very high, multiplier effect and economic equity. That includes MSMEs around Bajo, we are also working with our members of HIN and Sarinah to curate MSMEs in Labuan Bajo," he explained.