Innovation From The Group, Presents Beer-Scented Drinks Without Alcohol

Photo: Didi Kurniawan/VOI

JAKARTA - Seeing the trend of beverages in Indonesia which is growing rapidly today, Rasa Group continues to try to present various beverage innovations, one of which is Ramoe, which is the company's latest innovation. An interesting fact is that Ramoe offers a sensation like drinking alcoholic beer and is the best solution for people who "can't" or "can't" enjoy alcoholic beverages. Grand Launching Ramoe was held at SIAL Interfood from 9-12 November 2022, which is located at the Jakarta International Expo. Sherley Ruslie, Managing Director of Rasa Group, said that Ramoe's vision was to become an innovative drink as well as a reference for beverage trends in Indonesia. "We intend to make Ramoe brands that can unite all categories, groups and consumers so that everyone can feel the same pleasure," said Sherley, in Jakarta, Wednesday, November 9. The Group's taste is here to be a solution to Indonesia's beverage industry by making and mixing all innovative drinks for hundreds of brands out there. This includes Ramoe, which was launched to challenge Indonesia's beverage trend with a unique new taste. "Ramoe is made not only to drink alone, but can also be a mixture of many other types of drinks with very low serving calories (80 kcal/saji)," explains Sherley. SIAL Interfood 2022 is a Grand Launching Ramoe event for the Indonesian people more broadly. Especially at the Ramoe booth, there are various offers as well as interesting activities for visitors such as: flip the cup challenge, drinking competition, special promo for buying Ramoe and special drink variants made from Ramoe. "Ramoe was created because we are aware that many people want to feel the excitement at events or hang out but have limited confidence or physical conditions. We present Ramoe to everyone in any condition and from any circle," said Jordy as Sales and Brand Marketing Manager Rasa Group. Because this is a drink that gives a sensation like beer without alcohol, Ramoe can also be consumed as much as possible without any disturbing boundaries. Ramoe is here as an alternative choice of drink for people to have fun in their own way through existing Indonesian culture. In the future Ramoe will enliven the Indonesian beverage industry through activation and collaboration with other brands.