How To Build Customers, Know 8 Indicators

Illustration of customer withdrawal indicators (Unsplash/Erik Mcclean)

YOGYAKARTA - Customers are one of the important targets in a business. Many consider that customer loyalty is more important than the number of product sales. The way to achieve it is also more difficult. There are indicators of customer loyalty for reference or measuring it.

loyal customers are consumers who continue to repeat orders because they are comfortable and confident in your products. This type of customer prefers your product over having competitors. In fact, they are always loyal to buy your products even though the business is going down.

But not all business owners can create loyal customers. There are tips or special ways that business owners need to do to build loyal customers. Business owners can measure the level of their customers through the following 8 indicators of customer loyalty.

Customer loyalty indicators are a reference or standard to measure the level of customer loyalty of a business or brand product. There are many factors that influence customer loyalty, ranging from product quality, selling price, period, service, and others.

Having a loyal customer is a dream for every business owner. But how to find out if a customer is loyal or not? Here are 8 indicators of customer loyalty.

Retetion means the resilience or strength of the establishment of a product. Retetion can be called a customer who persists with your business products, not being influenced by competitors' products, shortages, other negative issues.

A high sense of customer confidence in a product or service. The level of customer confidence can be measured by how much consumers believe in the products you sell.

There are loyal customers who make repeated purchases or repeat orders. This customer is loyal to buy your products many times and buy more than other consumers.

Customers recommend and promote your products or services voluntarily. Customers want other people to also know and buy your products.

Customers feel a very high level of satisfaction every time they use your product. This condition will make customers feel comfortable with your products.

Customers feel they have an emotional bond with your product. For example, your brand has a special icon or character, so customers really like the character even to the point of imitating it.

Customers feel convenience and comfort in your business products. This convenience is not only in the use of the product, but also transactions to guaranteed claims.

Customers have their own experience when using your products. Experience with products even affects the emotions and behavior of customers.

There are several ways that business owners can do to build or increase customer loyalty. Here are some steps that can be applied.

It's no secret that discounts are one of the important strategies in marketing business products. But behind that, providing discounts and promos can also increase customer loyalty.

You can make attractive discounts so that customers are interested in buying your products. You can also maintain customer retention by offering coupons or points in each purchase.

Communicating with customers is one of the important keys to doing business. However, there are still many businesses that ignore this and only prioritize the sale of their products. Whereas communication with customers can build customer loyalty.

There are several simple, good and memorable ways of communication for customers. Starting from getting to know yourself or your product, remembering the customer's name, greeting customers in a friendly manner, hearing customer complaints and so on.

Create products that can provide solutions to customer problems. You can find out what problems customers face. Then make innovations or services that make your product able to overcome these problems.

That way customers will always need your products. When your product has become a necessity, it is no longer a desire that customers will come again to buy your products.

Those are some indicators of customer loyalty and how to build them for a business owner. Customer stories are believed to be more important than the number of product sales. Because loyal customers will get long-term purchases that are made repeatedly and can help promote products.

Stay up to date with the latest domestic and foreign news only on VOI.