Ajaib Notes Investor Growth In The Last Year

Photo: Doc. Antara

JAKARTA - The largest investment technology platform and one of the Indonesian unicorn companies, Ajaib, recorded an increase in investors of more than 100 percent in the last 12 months, and surpassed more than two million investors. "Ajaib is committed to continuing to improve access to modern financial services to Indonesia's new generation by providing safe and reliable investment services," said Ajaib Strategic Communications Lead Iwan Kurniawan in an official statement, quoted from Antara, Friday, November 4. More than 90 percent of Ajaib's customers are Gen-Z and millennials, where the majority of investors invest in stocks for the first time through Ajaib. Ajaib data is in line with data from the Indonesian Central Securities Depository (KSEI) which shows that the number of stock investors and other securities in September 2022 reached 4.22 million investors, an increase of 22.4 percent compared to December 2021 of 3.45 million. In terms of demographics, more than 81 percent of investors are gen-Z and millennials. Iwan explained that since the beginning of the establishment Ajaib had a vision to welcome a new generation of investors with trusted modern financial services. Ajaib sees that many young Indonesians have difficulty investing in the capital market, so Ajaib made investment applications through a user-friendly mobile first approach and 100 percent online to reach all levels of society in various regions. "We believe everyone should have access to financial services and unfortunately young Indonesians at that time saw an investment that was away from them and required huge capital and costs," he said. For this achievement, Ajaib got The Best Online Stock Brokerage through Ajaib Sekuritas and The Most Trusted Crypto Trading App through Ajaib Crypto from the CNBC Indonesia Awards on November 2, 2022. Ajaib is considered the first investment startup to offer various investment instruments through online platforms in Android and iOS applications, and is believed to be more than two million investors who are mostly new to investment. "This award will be our encouragement to continue to democratize access to investment to Indonesian people through technology, according to the magic vision that wants to welcome Indonesia's new generation through modern financial services," concluded Iwan. In October 2021, Ajaib became the 7th unicorn in Indonesia and the first investment unicorn fintech in Southeast Asia after raising Series B funds of US$243 million or Rp3.4 trillion.