JAKARTA - Bank OCBC NISP officially launched Financial Fitness Gym (FFG) at The COVE, Pantai Indah Kapuk, North Jakarta.
National Network Head A Bank OCBC NISP Faren Indirawati Tjong said, with this FFG PIK, Bank OCBC NISP is ready to make Jakarta more financially healthy by inviting the younger generation to hone their financial muscles through conducting Financial Check Up, consult their financial condition and get education from various financial classes.
"In the midst of inflation and the threat of recession, education related to financial health for the younger generation will be more crucial. Later, under the guidance of experts, they can choose a financial decision that is wise and becomes #FinanciallyFit," he said at a press conference for the launch of the FFG in Jakarta, Thursday, October 20.
Furthermore, Faren explained, FFG is a branch office of Bank OCBC NISP in the form of an experience center where people come to branch offices not only for transactions, but also prioritizing education with the concept of financial fitness, which is the same as physical fitness.
"This means that, just like body health, maintaining financial health cannot be instant. Special and most important strategies are needed, commitment is needed to be diligent in practicing," he continued.
Just so you know, the FFG from NISP OCBC Nyala which was launched at PIK is the first branch in Jakarta.
Previously, the first FFG in Indonesia was launched in Surabaya in December 2021.
Furthermore, Faren added, this innovative branch office is specifically designed to answer the needs of the younger generation for a place that provides various banking services but is far from the impression of conservati.
It is hoped that with the presence of this FFG, Bank OCBC NISP can continue to improve the quality of life of the Indonesian people, especially for inclusion and financial literacy among the younger generation.
"With the launch of FFG in PIK, we hope that the community, especially the younger generation, can #financiallyfit in the future by consulting their financial condition and choosing savings and investment products according to their conditions," he concluded.
The results of the OCBC NISP Financial Fitness Index 2022 survey show that the financial score of the younger generation in Indonesia is still low, namely 40.06.
Moreover, as many as 78 percent stated they did not fully understand the risks and benefits of investment products.
They tend to invest because they follow trends in society and consider investment to be a quick way to get big profits.
Even though only 22 percent really understand about their investment products.
Responding to this data, the Marketing and Lifestyle Business Division Head of Bank OCBC NISP Amir Widjaya said financial health assistance is important because there are still many of our young people who have not been sufficiently educated regarding good financial decisions.
"Moreover, the younger generation in big cities like Jakarta, where the temptation of starting from lifestyle, the sense of FOMO or peer pressure is so great. Bank OCBC NISP has prepared financial assistance solutions by preparing branch offices that are fit with today's lifestyle," he continued.
As a series of the inauguration of FFG PIK, Bank OCBC NISP held a Cuan Town Festival which was opened to the public for free from 20 October-12 November 2022.
In it there are many entertaining and educational activities, such as Financial Classes which are explained directly by the NYALA Financial Coaches, Live DJ performs durian sunset hours, to the appearance of top Indonesian singers such as Diskoria, JKT48, Potret, and RAN.
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