JAKARTA - Shopee Indonesia held a campaign of 11.11 Big Sale with the theme "Ragampa Budaya Local Masa".
This campaign is part of a series of year-end shopping festivals.
In the program, Shopee provides a wider spotlight to brand partners and MSMEs to increase user attraction to local products.
Shopee Indonesia's Head of Marketing Growth, Monica Vionna, said that by the end of 2022, people could take advantage of promos to get items that had been targeted for a long time.
Furthermore, Monica said, the enthusiasm of users to welcome the year-end shopping period is one of the moments that can provide great opportunities for MSMEs.
"In an uncertain economic situation, Shopee ensures that it can provide opportunities for local business people to start creating resilient and sustainable businesses with digital technology," said Monica, at Pakuwon Tower, Jakarta, Thursday, October 20.
Monica said the Shopee 11.11 Big Sale campaign will last until November 11. Promos offered are no less interesting than the previous campaign.
"The Shopee 11.11 Big Sale campaign series will last until November 11 with a variety of offers, such as free shipping without a minimum shopping. There is also a flash sale of Rp1,000 and Lebay's low-cost promo with an extra discount of up to Rp50,000," he said.
Shopee continues to be committed to being friends in every local MSME trip in 514 cities and districts amid the economic uncertainty that occurs.
This year, the series of programs and solutions presented through the #ShopeeAdaUntukUMKM commitment further expands its reach.
"Such as the Shopee MSME Campus and the Shopee Export MSME Campus which have been present in 10 cities in Java, Bali, Kalimantan, Sumatra and Sulawesi. Since its inception, this program was presented to provide business assistance from upstream to downstream for MSMEs in order to adapt to technology," he said.
Furthermore, Monica said, Shopee also encourages local products to go international.
One of them is by providing facilities so that Indonesian MSME products can enter foreign markets. Currently, 10 countries have been cooperating.
"Shopee also continues to make it easier for local MSMEs to penetrate the world market through the Shopee Export Program, which now has three new export destinations, namely Taiwan, Chile and Colombia, and in total there are 10 Shopee export destinations in Asia and Latin America," he said.
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