BSI's Board Of Directors Successfully Controls 50 Percent Market Share Of Indonesian Islamic Finance

Photo: Doc. Bank Syariah Indonesia

JAKARTA - BSI's Director of Finance and Strategy, Ade Cahyo Nugroho, revealed that his party has succeeded in controlling 50 percent of the Islamic financial market share in Indonesia. According to him, BSI's strong market penetration is influenced by several things, one of which is the convenience provided to customers.

"There are at least 3 things that become the company's advantages in terms of service. First, BSI provides financial solutions, spiritual solutions, and social solutions for its users," he said when he was a speaker at the State-Owned Enterprises (SOE) International Conference discussion session in Bali Nusa Dua Convention Center (BNDCC), Bali, Tuesday 18 October.

Furthermore, Ade said, from a financial perspective, BSI provides the same services as conventional banks.

"But at BSI there can also be spiritual solutions as well as social solutions in mobile banking. We can get notifications when it's time to pray, for example in Bali, where is the Qibla direction, or where is the nearest mosque from our mobile platform," he explained.

In addition, users can also make donations, zakat, and infaq through mobile banking. In fact, there is a notification feature to users to make donations after completing transactions.

"This is unique and can be a differentiator with other banks. And according to our data, people use these features a lot," he said.

From the portion of sharia bank customers, Cahyo said that BSI holds about 45-50 percent of sharia bank customers. That is, many Indonesian people use BSI.

"45-50 of all Islamic banks in Indonesia. And when compared to the second player, I think the gap is quite high," he said.