Applying All New Transformation, Waskita Beton Wants to Create Company Fundamental Added Value

Illustration. (Photo: Doc. Antara)

JAKARTA - PT Waskita Beton Precast Tbk (WSBP) has set a change strategy in the "All New Transformation" which reflects the current conditions as well as the challenges and opportunities ahead.

"This All New Transformation can create added value from the company's fundamentals," said Waskita Beton's Director of Finance & Risk Management Asep Mudzakir in a statement quoted by Antara, Monday, October 17.

This, he continued, is one of the company's key strategies, in addition to improving quality and optimizing costs, improving Good Corporate Governance (GCG) and risk management, and optimal financial management.

Waskita Beton also confirmed the company's new vision to become a trusted partner in the integrated, construction, and modular concrete industry in Indonesia.

For this reason, there are three main pillars that are key, namely operational excellence, business nourishment, and technology and digitalization, by applying the principles of governance risk compliance, performance mechanisms and the application of core values ​​of AKHLAK.

In operational excellence, the company focuses on rebuilding the company's strengths through improving internal capabilities as a form of solid business fundamentals going forward.

"The second pillar, business nourishment, Waskita Beton wants to create market competitiveness capabilities, cooperate with partners to create capabilities in efforts to optimize asset utilization, and brand intelligence by improving the company's image," said Asep.

The third pillar is technology & digitalization, where Waskita Beton will develop integrated data management applications, product newness, and digitization. One of them, Waskita Beton, will soon launch a digital marketing platform in the form of e-commerce.

The implementation of Waskita Beton's All New Transformation program is expected to show positive results which are reflected in the company's performance. Waskita Beton management targets an average business revenue growth of 15 percent – ​​17 percent per year for the next 5 years.

"These various transformation programs are carried out, of course, prioritize the principles of Governance, Risk, & Compliance (GRC) and are based on the company's moral character," said Asep.