New Shopee Barokah View Easy For The Community To Find Products That Are Halal Certified From BPJPH

Photo: Doc. Shopee

JAKARTA - The halal lifestyle is increasingly in demand by the Indonesian people, which is one of the countries with the largest Muslim population in the world. This lifestyle certainly has an impact on increasing consumption of halal products.

A number of Muslim fashions to Muslim needs products are also being hunted by the public. Moreover, halal certified commodities are not only for food and beverages, but also for beauty and health products.

Of course, this opens up opportunities for business actors, especially MSMEs, to have the opportunity to create an independent economy from the halal creative industry.

To optimize the potential of the halal industry as well as make it easier for Muslims in Indonesia, Shopee is intensifying the Shopee Barokah platform with a new look.

Shopee Barokah aims to be a breakthrough for halal products and support the needs of Muslims. This platform makes it easier for Indonesians to find products that already have halal certificates from the Halal Product Guarantee Agency (BPJPH) and various other Islamic products.

The Director of Shopee Barokah, Bukhori Muslim, said that there are a number of privileges for updating the Shopee Barokah platform. First, halal products are drained and easier with a special search bar.

There are various types of halal products drained. Starting from fashion products, worship supplies, food and beverages, books, Hajj and Umrah equipment, beauty products, and other Islamic needs. So far, tens of thousands of products have been drained," he explained, quoted on Saturday, October 8.

In addition to ensuring that it has been certified halal, Shopee Barokah also ensures that the products sold on this page have good quality because they have been drained based on an assessment from the Shopee team. An example is beauty products, which of course in addition to halal, must also pass health tests. Shopee also prepares buying and selling transactions as well as store promotions that are adjusted to Islamic principles.

Sales and buyers use a contract scheme whose payments are adjusted to Islamic principles. Shopee also cooperates with various strategic partners in developing an ecosystem that supports Islamic needs to encourage the development of the halal industry in Indonesia," said Bukhori.

This platform also provides a number of privileges that can help users to worship. Such as the digital Koran and information on the prayer schedule.

There are also features of sharing kindness through ZISWAF instruments for zakat, infaq, alms, and waqf.

The presence of this service is expected to make it easier for users to do charity and play a role in overcoming various economic and social problems by involving credible partners.

By presenting these various privileges, it can create Shopee to continue to innovate into a one-stop platform for Muslims.

For users, Shopee places the Shopee Barokah platform on the front page of the application to make it easier to access. In the first view when opening Shopee Barokah, users can see the search bar feature at the top. By writing product types, a variety of halal product recommendations will appear that have been drained.

"Then at the bottom and so on are the selection collections, promos for halal product brands, shop vouchers, halal ShopeeFood, to a number of recommendation products to support other Islamic needs," explained Bukhori.

Shopee Barokah was first launched in November 2019 and has become home to halal products that support the potential of the Islamic industry in Indonesia.

This feature was then re-launched at the Shopee Solo Creative & Innovation Hub at Solo Techno Park, Surakarta Mayor Gibran Rakabuming Raka and Central Java MUI Chair, Prof. Dr. KH. Abu Rokhmad MA, was also present at the inauguration of Shopee Barokah's new face which further underscores #ShopeeAAunt for All to become an inclusive online shopping platform.