JAKARTA - The Ministry of Tourism and Creative Economy (Kemenparekraf) is collaborating with the World Intellectual Property Organization (WIPO) to increase the competitiveness and branding of business actors in the tourism and creative economy sectors.
"In general, this project focuses on increasing the added value of tourism products and services and the creative economy through intellectual property. Through increasing the added value of intellectual property, this will encourage increased business competitiveness," said Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Salahuddin Uno in Badung Regency, Bali, quoted from Antara, Friday, October 7.
He said branding projects are important to increase the competitiveness of tourism sector business actors and the creative economy. For this reason, the Ministry of Tourism and Creative Economy has also agreed to sign a memorandum of understanding (MoU) with the World Intellectual Property Organization (WIPO).
The MoU is the result of the collaboration of the Ministry of Tourism and Creative Economy's work with the diplomacy of the Ministry of Foreign Affairs so that it can cooperate with WIPO in order to realize concrete cooperation whose benefits are expected to be directly felt by creative and creative business actors in the country.
Menparekraf Sandiaga Uno explained that President Joko Widodo had issued Government Regulation (PP) Number 24 of 2022 concerning Creative Economy on July 12, 2022, which is expected to provide convenience for creative economy actors to gain access to financing.
This “PP Number 24 will be finalized and socialized in the form of pilot projects and the Deputy Minister of Tourism and Creative Economy will reduce 5 to 10 IPR-based creative economy products which we will encourage to get financing," he said.
The scope of the MoU aims to increase the added value of local products, through intellectual property, especially for brands and designs. Cooperation also includes efforts to increase the competitiveness of local product brands and their potential.
Especially for the field of marketing and increasing profits as well as in terms of training and capacity building to form intellectual property (IP) facilities in Indonesia.
Sandiaga Uno believes that in the midst of inflation and uncertainty in the world economy, investment and financing of the tourism industry will still be available through facilitation from the government and cooperation with pentahelix.
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