Visit Stan MSME Babel At JCC, First Lady Iriana Jokowi Encourages Strengthening Competitiveness To Go Digital And Go International

Photo: Doc. Antara/Diskominfo Babel

JAKARTA - The builder of the National Crafts Council (Dekranas) Iriana Joko Widodo (Jokowi) encourages micro, small and medium enterprises (MSMEs) of the Bangka Belitung Islands Province to "Go digital and Go international", in order to expand the product market. quality and competitive.

"The development and development of MSMEs is not only to survive, but how will these MSMEs advance to class," said Iriana Joko Widodo in a press statement quoted by Antara, Thursday, September 22.

He said that in increasing the competitiveness and potential of MSME products, to go digital or go international, it must be carried out optimally through synergistic and collaborative between local governments, Bank Indonesia, related parties and MSME actors.

"Collaboration with related parties who have the authority in the development area of MSMEs, including BI, can continue to be improved harmoniously," said Iriana Joko Widodo when visiting the Babel MSME booth at the Kriyanusa Exhibition at the Jakarta Convention Center (JCC).

According to him, this exhibition is one of the things to help marketing superior MSME products throughout Indonesia that have the potential for large markets, even exported abroad.

"We hope MSME players to take advantage of digitalization programs in developing and increasing competitive business productivity," he said.

The Head of the Industry and Trade Office of the Babel Islands Province, Tarmin AB, supports MSME players to go digital and go international to expand product marketing.

"We have trained MSME actors to be able to take advantage of information technology, so that they are able to promote and market products digitally," he said.

He said at this exhibition, the Babel Dekranasda in synergy with the Babel Representative BI presented 4 Cual and Babel Batik MSMEs. These include the Kabong Cultural House (Belitung Regency), Batik DMahen (Belitung Regency), Ng'Ruit (Pangkalpinang City) and Cual Magdalena Tenun (West Bangka Regency).

"In addition to these four cual weaving MSMEs, we also introduced other superior handicraft products such as knitted from Bangka, Sudotan Purun Belitung, Pewter, Cual Maslina, Destiani, and Ishadi Pangkalpinang," he said.