Food Station Launching Rice Products For Hoard Traders

Photo: Doc. Food Station Tjipinang

JAKARTA - PT Food Station Tjipinang Jaya (FSTJ) launched the Nusantara Rice (Burasa) rice product. Rice that is present in this 5 kilogram packaging can be enjoyed by residents from inside and outside Jakarta, especially porridge traders.

Director of PT FSTJ, Pamrihadi Wiraryo claimed, this special rice product is not yet in the market. Generally, porridge traders make themselves using rice that is often found in the market.

Burasa rice is not distributed to markets for the time being, because getting it is relatively easy. This product can also be ordered online through platforms or marketplaces such as the Food Station Official Shop (Shopee), Food Station (Tokopedia) and the Tjipinang Jaya Food Station (Lazada).

They can order online, so they don't interfere with the selling of traders, because they will be delivered or sent to places where they trade. If the penetration in Jakarta is evenly distributed, then we will penetrate it to markets," said Pamrihadi during the launch of Burasa rice products at the Jakarta International Equestrian Park, Kayu Putih, Pulogadung, East Jakarta, Friday, September 16.

Pamrihadi explained that Burasa rice is produced from Mentik Wangi variety rice and has an advantage over its distinctive and natural aroma. The price of Burasa rice is also very competitive at around Rp60,000 per five kilograms.

In a sense, porridge traders are relatively cheaper to buy Burasa products than buying other products in the market. In addition to porridge traders, Burasa can also be used for households because in principle it is fragrant," he explained.

According to Pamrihadi, his party has a target of selling Burasa rice in the short term of around 20 tons per month. Burasa rice is only produced in five kilograms of packaging, referring to the pan capacity of chicken porridge traders.

All five kilograms, because one porridge pan is equivalent to five kilograms, making them practical too. The estimate is that there are 265 urban villages in Jakarta, on average one porridge trader's village is 20, meaning there are hundreds or maybe thousands of potential porridge traders," said Pamrihadi.

For information, the launch of Burasa rice products invites around 100 porridge traders in Jakarta. In this launch, porridge traders are also equipped with entrepreneurship and BPJS Health.