JAKARTA - Since the COVID-19 pandemic began in 2020, people's habits in transacting have changed towards digital. In 2022 alone, Bank Indonesia reported recording 21 million new consumers who transacted digitally, and 72 percent of new consumers came from rural areas and remote villages in Indonesia.
Quoting Fitria Irmi Triswati, Director of Payment System Policy at Bank Indonesia, she said that people in remote areas are now digitally 'literate' and limited infrastructure in remote and border areas also does not hinder the growth of digital transaction development.
Coupled with the addition of other digital services such as streaming platforms, mobile games, eCommerce, residents continue to look for ways to get and enjoy these digital services. This growth is also supported by Bank Indonesia with the launch of the QRIS payment system which was launched on August 17, 2019. Currently, the number of QRIS merchants has reached 9 million merchants as of August 21, 2021 and continues to grow.
With the rapid growth of digital transactions in Indonesia, PT Aviana Sinar Abadi, or Aviana, participates in managing 180 million digital product transactions per month, including transactions that occur in remote areas.
Aviana was founded in 2011 and has helped more than 1,200 digital businesses. In addition, Aviana through IRS Market is the first and largest digital product inter-transaction platform in Indonesia.
"We are happy that the technological innovations that we have developed can have such a big impact in Indonesia's transition towards 'going digital'," said Panji Pramana, Founder and President Director of Aviana in a statement, Wednesday 10 August.
He said that digital infrastructure preparation is needed to continue to be able to accommodate future technological developments in the future, especially in Indonesia.
PT Aviana Sinar Abadi or Aviana, is a B2B platform for end-to-end digital solutions for digital product business players or online businesses, starting from the creation of front-end systems, back-end systems, to Supporting systems. The company has been established since 2011 and Aviana through its digital ecosystem is engaged in technological advancements in the digital industry sector.
Currently, the company is developing its latest innovation, namely MetaCommerce, Aviana's continuous solution in realizing the digitization of physical products by adopting Web 3.0 technology with AR (Augmented Reality), VR (Virtual Reality), and AI (Artificial Intelligence) capabilities.
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