Presenting Various Innovations, Telkom By.U Subsidiaries Approach Millennials And Gen Z

Photo (Mary Handayani/VOI)

JAKARTA - Telkomsel's Vice President of Corporate Communication, Saki H Bramono, said that his party intends to improve by.U's digital services with various innovations to get closer to millennials and generation Z or Gen Z. Currently the by.U application has been downloaded more than 10 million times.

Saki said this achievement shows the market's positive response to by.U, which will turn 3 years old on October 10.

“Currently the by.U application has been downloaded more than 10 million times. Every year, by.U always provides new innovations to customers and provides various choices to attract the attention of millennials and Generation Z," he said in a written statement, Tuesday, August 2.

Saki ensured that his party will continue to improve services, especially to get closer to millennials and Gen Z.

This is because, continued Saki, by.U realizes that Gen Z and millennials prefer experiences that can be personalized according to their needs.

Therefore, continued Saki, by.U is here to provide them with ease and freedom in using the internet.

In addition, by.U also provides daily TikTok bonus quotas as well as Disney+ Hotstar subscriptions for every purchase of certain quotas.

Saki explained that the various topping and bonus choices were presented with the hope of being able to accommodate the activity needs of young people.

"To meet the internet needs of millennials and Generation Z, the by.U internet card with Telkomsel's number 1 network carries the 'Make by.U Second SIM Card' campaign by providing various choices of quota packages and toppings that can be tailored to consumer needs," he said.

Furthermore, Saki said, what was done by.U also received an award at the 19th Annual Selular Award 2022 or the 19th Selular Award for the category of Best Second Sim Card, Most Innovative Data Package and Best Telco App.

According to Saki, this award is a testament to the recognition of various innovations presented by.U to its customers, especially young people.

On the same occasion, by.U Principal Product Lead, Awalludin Subarkat hopes that the three awards from Selular Media Network can spur by.U's enthusiasm to continue to produce new breakthroughs for its customers.

"Of course, the 3 awards obtained at the 2022 Seluler Award will make by.U even more enthusiastic about creating innovations for customers with a commitment that has been held since the beginning, which is to always make consumers the main inspiration and create innovations that are practical and make it easier for consumers," said Awalludin.

Not only that, said Awalludin, by.U also found that every consumer has different access and gives a positive response if given the freedom to choose.