Lippo Karawaci Owned By Conglomerate Mochtar Riady Optimistic To Raise Pre-Sales Of IDR 5.2 Trillion In 2022

Photo: Doc. Lippo Karawaci

JAKARTA - PT Lippo Karawaci Tbk (LPKR) Chief Executive Officer (CEO) John Riady said that his party saw a great opportunity to expand market penetration. This is done by the property company owned by the conglomerate Mochtar Riady by introducing new products at various prices.

"Lippo Karawaci started by conducting consumer research to understand the aspirations and motivations of our market segment," John explained in a written statement, quoted Friday, June 24.

Lippo Karawaci is optimistic that it will achieve the pre-sales target of Rp. 5.2 trillion in 2022, or up 5 percent from last year's realization of Rp. 4.96 trillion. To achieve this target, Lippo Karawaci will implement several strategies, including launching a new cluster of landed housing products at affordable prices.

"In addition, to penetrate a wider market in the high income and mid-rise apartment segments, as well as increase demand for ready-to-live apartment units," he said.

Previously, PT Lippo Karawaci Tbk (LPKR) saw the huge potential of the young segment in property search and this was considered a positive sentiment for the company's performance this year. LPKR is also trying to provide property according to market interest, including young people.

John Riady said the company strives to present products that are suitable for first-time home buyers with designs that suit millennial tastes.

"We present houses such as the Cendana Home Series cluster that targets young people with modern and eco-friendly designs through maximum space utilization and an emphasis on functionality. For example, every room needs cross ventilation and of course we implement a new way of life by working from home, "said John, who is the grandson of conglomerate Mochtar Riady in an official statement, Monday, May 23.

One of the landed house products designed by Alex Bayu is Cendana Cove Verdant by combining urban life and harmonization of nature to be excellent for young people. At the Cendana Cove Verdant Priority Unit Selection event which was held on Saturday, February 12, 2022, 250 units of Cendana Cove Verdant two-story houses were sold out in a short time.

John Riady further explained, in addition to being able to see market needs, the main keys to the success of selling LPKR products, such as Cendana Cove Verdant, are location and access. "The Cendana Cove Verdant project is strategically located in Lippo Village Central. easy, only 30 minutes to Soekarno-Hatta Airport and access to various facilities in Lippo Village, such as the UPH campus, Siloam Hospitals, as well as Maxxboxx and Supermal Karawaci, can be reached in less than 15 minutes," said John Riady.