Guardian Receives MURI Award For 'Smart Choice For Health' Campaign

Photo: Doc. Guardian

JAKARTA - Guardian Indonesia received an award from the Indonesian World Record Museum (MURI) for the success of the Smart Choices for Healthy campaign by conducting the most free health checks.

The record that was printed was 28,725 free health checks for 7,725 participants for 5 days in the period 1-5 June 2022. This figure will continue to grow because the free health checks are still running until 12 June.

This award was received by Naresh Kalani, Director of Guardian Indonesia on Tuesday 7 June at the Kota Kasablanka Mall. Naresh said, this is a tangible form of the Guardian's commitment to facilitate the community in getting access to affordable health, because it understands that health is a top priority and a long-term investment for a quality life.

"In addition, we carry out this activity to support government programs, namely Germas and Cerdik, through the Smart Choices for Healthy campaign which provides free health checks, consultations with health experts, and various health product promotions so that it is easier for people to meet their health needs," said Naresh, in his statement, Thursday 9 June.

The Smart Choices for Health campaign will take place simultaneously on June 1-7 at Guardian licensed pharmacies in Greater Jakarta, IKEA Jakarta Garden City, Guardian Mobile Van Health Check, and June 6-12 2022 at the Guardian health exhibition at Mall Kota Kasablanka. The implementation of free health checks as part of the Smart Choices for Healthy campaign is a form of Guardian Indonesia's commitment and support for improving public health.

Lia Stephiningrum, Head of Marketing for Guardian Indonesia explained that the purpose of this campaign is to provide education about the importance of having regular health checks and that being healthy doesn't have to be expensive.

"During the Smart Choices for Healthy campaign, Jabodetabek people can do free health checks including cholesterol, blood sugar, uric acid, and blood pressure checks at 99 Guardian licensed pharmacies in Jabodetabek, IKEA Jakarta Garden City, and Guardian Mobile Van Health Check during period 1-7 June 2022," said Lia.

Then at the Guardian Health Exhibition at the Kota Kasablanka Mall for the period 6-12 June 2022, in addition to conducting free health checks, the public can also perform free Body Organ (Quantum) health tests from Nutrimax, as well as consult with doctors and psychologists.

There is a demonstration of the blood sugar check tool from Accu-Chek as an education that checking blood sugar is also easy to do yourself at home, moreover Accu-Chek provides discounts of up to 70 percent for medical test kits at home.

This free health check activity is supported by Guardian partners, namely Accu-Chek & Bene Check. The Smart Choices for Healthy Campaign also provides health education through Instagram on the official @guardian_id account which discusses various health and beauty tips.