Tips For Becoming An Influencer For Beginners

Illustration. (Photo: Pixabay)

JAKARTA - Influencer has become a new job that has emerged after the development of information technology and smartphones in the past decade. Now Influencers have become a part of promoting a brand, to enter the digital marketing division within a company.

An influencer is someone who has the ability to influence others, using social media. This means that a person must be able to socialize with many people and be able to direct that person according to his goals.

In today's modern era, Influencers have become a promotional part in the company's marketing system. Where promotion is an activity carried out to convey a certain message about products, whether goods or services, trademarks or companies and so on to consumers so that they can help marketing increase sales.

Well, if you want to become an influencer, then here are tips for becoming an influencer for beginners, including:

1. Find Interests and Likes

Being an influencer means that you become someone who can influence others in terms of lifestyle, fashion, mind set, or any activity related to that person's preferences.

To succeed as an influencer, find out what you like and are most interested in, such as hobbies or other activities that can lift you in a positive direction. You can even collaborate with the surrounding environment.

This means that you have to explore unique and fun activities that can attract many people to watch posts that you will later add to your social media accounts. You can also present what you like in the form of videos by providing unique and memorable content.

2. Determine the Niche

Just like a blogger, Influencers also have to determine a niche or topic of content to be uploaded. This is very important when you are just starting out. Because the content will be more focused and target a clearer target.

Usually, internet users like content on social media with a clear and interesting theme or topic. This is because so many people create content so that unclear and random topics will confuse them.

3. Choose Platform

For novice influencers, don't start on every existing social media. You simply specify one or two social media platforms that will deliver your name to social media users. This is not instant, and requires patience in creating content and distributing it.

The position of social media is now important in the company. Because the number of people who use social media is not limited, in number, space and time. Simply connected to the internet, many social media users can view interesting photos or videos.

Utilizing the Youtube platform can also increase the number of followers on your social media account. So you can support social media content with Youtube content as a way to get followers.

4. Influencers by Prioritizing Content

Content is king, that's the right expression if you want to be a successful influencer. You have to pay attention to every content that you will post. Each post contains content with an interesting theme so that it can lift your name.

Pay attention to the quality of the photos or videos that you will post. By paying attention to the quality of the content, of course, it can be seen clearly and not broken. So that the audience will be interested in seeing the content you upload.

The better the quality of the content you create and present, the more followers will follow you. Not only the appearance but the attractive theme makes many social media users actively comment on the content.

Therefore, to give a good impression to the audience, of course you need to pay close attention to the content that you will create. So that it will not cause controversy among the public.

5. Listen to Your Audience

When you already have a lot of followers or audience then you have to listen a lot to their opinion. You can interact with them through the posts you make. Sometimes input from followers regarding the content that you will create makes them feel appreciated so they can be more loyal and active.

With these suggestions, you can explore yourself more to create content that is in accordance with the wishes of your followers. So that you are unconsciously promoting yourself to the audience and making your name skyrocket to the public.

6. Consistent

Consistency is the most important thing when you want to be an influencer. Because when you are inconsistent in posting content, many audiences will run away, because of your lack of clarity to provide interesting content.

By providing interesting content, you have introduced yourself to social media users. Consistency in creating content will make your followers always wait for interesting content.

For example: if you decide to make video content 3 times a week, then make sure you have to be able to create that content. Whether you have no ideas, are bored, or have other needs. But you have to provide content 3 times a week.

7. Collaboration with other Influencers

It has become commonplace when someone who is an influencer or Youtuber collaborates or collaborates to create content together. This of course provides benefits for both.

This is because every influencer must have followers, this is what can make you share followers on your social media accounts. If they are interested then surely they will follow every content you post.

8. Interaction with Audience

A successful influencer is someone who is able to communicate well with people on social media and followers who have followed your social media accounts. That's why interacting with followers is very important in maintaining followers.

In other words, you must have a friendly nature towards others. This will later become an additional factor and be able to make a good impression on you.

9. Expand Networking

Expanding your network is the same as collaborating with other influencers. However, networking in this case does not only include other influencers but also includes certain parties who will be able to help you expand your name to the general public.

You can also expand on the business side, meaning you can follow companies that provide products of your liking. For example, if you already have followers from the mountaineering community, then you can follow several company brands related to mountain equipment.

This opens the door to the company that you have influence among the mountaineers that the company targets.

Those are some ways for you to be successful as an influencer. Although it is not instant and requires time and hard work, the income of an influencer is also comparable to the income of promoting a product or service.