JAKARTA - Entrepreneur Shandy Purnamasari bluntly revealed that sales of MS Glow products managed to sell two million products in total. This success was achieved thanks to the optimization of the omnichannel strategy. In fact, the company's business portfolio continues to grow from just selling products to having its own factory.
Founder and Owner, MS Glow, Shandy Purnamasari, said this was thanks to MS Glow's expansion net which until now continues to expand overseas. For this success, in 2020, MS Glow won the Marketeers OMNI Brands of the Year award.
This success cannot be separated from the ability to read opportunities and take advantage of the momentum.
"At the beginning of my 2013 journey, I only sold beauty products from a doctor. Two years later, I succeeded in releasing the MS Glow brand with the personal investment I collected from selling online," said Shandy in a statement, Thursday, March 24.
Shandy emphasized that loyal MS Glow customers were offered to resell MS Glow products at special prices. As it turned out, this strategy worked. The number of MS Glow resellers to date has reached three thousand people.
"We are aware that we have to integrate online with offline because not all target consumers can only access one of these channels. For example, many mothers cannot access social media so they need to come to offline stores. So, it is online and offline. important to be integrated," said Shandy.
Meanwhile, her husband, Gilang Widya Pramana or Juragan 99, said the sales of all of his products reached Rp600 billion per month.
"Two million times the price of the product, starting from Rp. 50 thousand - Rp. 150 thousand, for a package of Rp. 300 thousand. Let's just say that Rp. 300 thousand times two million is Rp. 600 billion per month," he said.
Gilang also confirmed that MS Glow is a local brand that was founded in 2013. MS Glow stands for Magic For Skin which is the company's motto. Starting from online sales, now MS Glow skincare and body care products are claimed to have won the trust of millions of customers.
Responding to the slanted issue, skipper 99 finally raised his voice over the issue of the MS Glow factory which was built without a permit.
"I will clarify that this is not the MS Glow factory, but the PT Kosmepack factory which is engaged in the packaging industry," said Gilang.
Gilang also emphasized that the chronology of the factory land which is currently being debated.
"Then the land has actually been around since 1998, someone has built a building, and we only bought it in 2021, we built it to become a packaging factory," he said.
As is known, MS Glow has 11 branches of beauty clinics spread across major cities in Indonesia. MS Glow Beauty Clinic presents various facial and body care products such as Laser, Meso, skin rejuvenation, V shape, microdermabrasion, beauty transformation and others that are directly handled by expert doctors.
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