JAKARTA - PT Bank Danamon Indonesia Tbk has again strengthened its cooperation with a Japanese company, after Mitsubishi UFJ Financial Group (MUFG) became the controlling shareholder of the company. This time, Bank Danamon collaborated with PT JCB International Indonesia to release the JCB Precious Danamon Credit Card.
"Danamon is collaborating with our partner JCB to launch the Danamon JCB Precious Credit Card, a product solution specifically created to meet the needs of the upper middle class," said PT Bank Danamon Indonesia Director Yasushi Itagak at the online launch of the Danamon JCB Precious Credit Card. , Thursday 17 March.
Citing Nielsen data in 2021, 93 percent of Indonesia's population with an income of at least 10 million per month can be classified as the upper middle group and the upper group, of which 94 percent are entrepreneurs or employees.
With an age range of 30 to 54 years, they are characterized by liking activities that can help them maintain mental health by freeing themselves for a moment from daily routines, such as traveling, online shopping, cooking, cycling, collecting ornamental plants, and so on.
"Danamon understands the needs of the upper middle class segment, which generally aspires to be more successful, has great curiosity, and likes to follow the latest lifestyle," he added.
To attract customers, Bank Danamon offers a welcome offer in the form of holiday coupons of up to Rp. 3.5 million with valid transactions and complimentary coupons in the form of Haagen-Dazs coupons for the holder of the JCB Precious Danamon Credit Card. In addition, there is also a bonus reward point of Rp. 16 thousand per month with valid transactions.
“Danamon JCB Precious Credit Card and its features are designed to allow people to take a moment, rest, and escape from their routines,” added Yasushi.
President Director of PT JCB International Indonesia, Takumi Takahashi said, customers can enjoy using their cards every day in Indonesia and also throughout the world by using the JCB merchant network.
"The Danamon JCB Precious credit card is not only useful as a getaway companion for traveling, but also for dining, lifestyle, or being free from routine," he concluded.
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