Digital Surge Company Targets IDR134 Billion Revenue From MacroAd Jabodetabek Commuterline Train

MacroAd service in the Jabodetabek Commuterline. (Photo: Doc. Surge)

JAKARTA - MacroAd audio visual media that is located in each Jabodetabek Commuterline train car, became one of the sources of opinion for PT Solusi Energi Digital Tbk (WIFI) or Surge. From March to the end of 2022, MacroAd and Surge will open online tenders for various media channels.

Surge CEO Hermansjah Haryono said that brand owners not only have the opportunity to get all Public Information Display (PID) media in a series of trains that strengthen the brand's existence to be exclusive and get a high and flexible advertising playback frequency throughout the day.

"But you can also apply a call to action message to increase engagement with the audience whose advertising performance can be measured at any time," said Hermansjah in his statement, Monday, February 28.

With this innovation, Hermansjah hopes, the results of the online tender can encourage Surge's income as the owner of the exclusive rights to sell MacroAd media to reach Rp134 billion.

Established since 2014, MacroAd is known as the main provider of Digital Out of Home (DOOH) in the Jabodetabek Commuterline. Commuterline users can recognize PID media as a television screen placed in a carriage that displays various interesting content ranging from information on the latest trends, news, to entertainment to users.

It is recorded that there are more than 900 PIDs owned by MacroAd and spread over 231 train carriages that continue to accompany 1.5 million daily train users for 17 hours of train operation every day. Especially in the midst of a pandemic, the number of passengers for this mode of transportation is relatively stable considering the crucial role of the Jabodetabek Commuterline which has high compliance with health protocols and can be relied upon to support the mobility of strategic sector workers, especially in the capital city.

Along with the success of the government's vaccination program, in January 2022, Commuterline user traffic continued to move steadily, increasing by almost 50 percent compared to the previous year.

In addition to trains, MacroAd media services are also located on various roads or roadsides, offering brand owners differentiation in reaching a variety of target audiences, and not limited to protocol roads. In addition, brand owners and advertisers can use MacroAd services located in retail areas such as traditional markets and modern markets.

On the same occasion, MacroAd Director Rudy Chandra added, MacroAd has set a number of scoring criteria for OOH media locations so that they not only provide maximum and measurable results for brand owners, but also target the audience profiles who see the media and the advertising material delivered. .

"With the online tender, MacroAd is increasingly ready to innovate to meet the needs of brand owners and consistently explore new opportunities to be able to expand media services throughout Indonesia. Along with Surge's expansion, MacroAd will gradually be present in thousands of other media locations, which are not limited to Jakarta, including in the property and warehousing industry, the hotel industry to private transportation," added Rudy.