JAKARTA - The Thai government's decision to change the name of the capital city from Bangkok to Krung Thep Maha Nakhon has caught the attention of the global community. The reason is, this is something that rarely happens in the world, let alone changing the designation for the nation's capital city.
Regardless of the local authority's reasons, it seems that this decision has its own consequences for business actors in Indonesia. One of those affected is the big conglomerate of the Salim Group.
As is known, the business entity that was pioneered by Sudono Salim in the early 1970s is very strong in the food and beverage industry in the country. It is noted that tens or even hundreds of types of products have been produced by this group through PT Indofood Sukses Makmur Tbk (INDF) and its subsidiaries.
One of the INDF trademarks affected by the presence of "Thep Maha Nakhon" is Indofood Sambal Bangkok. From the naming attached, it is clear that the product represents a food ingredient with a characteristic taste originating from the capital city of Thailand, Bangkok.
Presumably, conglomerate Anthony Salim as the second generation of the Salim Group must make efforts to rebrand these manufactured goods.
And, it's not only Indofood Sambal Bangkok that must launch this action. There are at least two other food commodities in Indonesia that should start thinking about changing their names, such as chicken and guava.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
