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JAKARTA - The prestige of Mandalika as a world tourist destination in West Nusa Tenggara (NTB) is increasing. Several world-class events will be held in the area, one of which is L'Etape Indonesia Mandalika by Tour de France.

This world-class cycling sports tourism agenda will take place on February 20, 2022 in Kuta Mandalika, Lombok, West Nusa Tenggara. Organizing an event in the midst of a pandemic is a challenge in itself to present the best for all guests present there.

For this reason, Kosmemask, one of the Kosme Group business units, was present at the L'Etape Indonesia Mandalika by Tour de France with a commitment to encourage healthy living as well as to promote Indonesian tourism.

“Through this activity, we are committed to inviting everyone involved in the event to live a healthy life as well as to promote the beauty of Indonesia. Even though it is still a pandemic, all events in Indonesia can still be carried out with strict protocols," said Titis Indah Wahyu, Director of Kosme Group in a press statement.

At the event, which was attended by thousands of cyclists from various countries, Kosmemask presented several superior products, including Promax, a premium quality mask in collaboration with Raffi Ahmad's RANS - Nagita Slavina. There is also the Kosmemask Breathable KM95% which is available in white or full color.

Appearing at prestigious events in the country, Kosmemask strives to give the best, the goal is that the event runs safely according to health protocols. Some of the innovations displayed by Kosmemask include Nano Silver Protection technology which is able to protect viruses and bacteria up to 99 percent.

Kosmemask also comes with Hypo Allergenic technology, which is a mask that does not cause acne and irritation and the mask has been dermatologically tested. Through this technological sophistication, Kosmemask hopes that the implementation of L'Etape Indonesia by Tour de France in Mandalika, Lombok will be a stimulus for the revival of promotion, economy and positive tourism campaigns from Indonesia.

Considering that this event will be a trial for Indonesia to hold a prestigious world-class event in the midst of a pandemic, Kosmemask believes that by taking part in the event, health protocols will continue to be maintained by using high-tech masks to protect against the possibility of contracting the virus.

Health promotion and rest with masks

The location for the implementation of L'Etape Indonesia, which is located in Mandalika, Lombok, as one of the leading tourism destinations, is also considered appropriate as a world-class tourism promotion event.

"Because around Mandalika there will be other world-class events such as MotoGP and of course the arrival of domestic and foreign tourists. Now we are ready to support in terms of protection and health protocols, one of which is by choosing the right mask. So that anyone, including tourists, is still safe to come to Indonesia, especially to Mandalika," said Gilang Widya Pramana, owner of Kosme Group who was also present with Sandiaga Uno, Minister of Tourism and Creative Economy.

He said that by attending several world-class events in the country, Kosmemask could participate in promoting Indonesian tourism with health protocols, as well as targeting to increase sales several times the existing one.

Considering that Kosmemask continues to innovate by making new breakthroughs, in addition to cooperating with Raffi Ahmad - Nagita by releasing PROMAX, a premium quality mask with maximum protection.

Kosmemask also plans to be ready to go international by attending several prestigious international events, one of which is by exhibiting products at international events that will be held by several European countries and other international events throughout 2022.

“We want to prove that products from Indonesia also have the appropriate standards to be accepted internationally. Despite the pandemic, we still never stop innovating to provide the best," concluded Titis.


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