BNI Problems ATMs At The RANS Entertainment Office: A Mutually Beneficial Marketing Gimmick

Illustration (Photo: Doc. Antara)

JAKARTA – PT Bank Negara Indonesia Tbk. (BNI) gave an official statement regarding a viral video showing the company's automated teller machine (ATM) at Raffi Ahmad's RANS Entertainment office.

BNI Corporate Secretary Mucharom said that the circulation of the information was part of a marketing strategy to introduce BNI to the public.

"The video is just a marketing gimmick," he said when contacted by VOI on Sunday, February 20.

According to Mucharom, the presence of direct banking services at the RANS Entertainment office cannot be separated from the commitment of both parties to collaborate with each other.

“BNI and RANS Entertainment have established mutually beneficial business partnerships. As is known by RANS, Mas Raffi Ahmad and Mbak Nagita have millions of followers," he said.

Technically, Mucharom said that the presence of this ATM is expected to support financial activities for users more closely and easily.

"The placement of the ATM is not only to meet the transaction needs of RANS employees but also to the community and surrounding areas," he stressed.

One thing that Mucharom emphasized is that the selection of ATM locations at the RANS Entertainment office has gone through several considerations, such as security and effectiveness, and not only prioritizing the marketing aspect.

"The placement of ATMs always considers convenience, security and of course the usage of the ATM. The provisions or compliance have also been fulfilled," concluded Mucharom.