JAKARTA - In the midst of financial difficulties, the national airline PT Garuda Indonesia (Persero) Tbk was awarded as the company with the best brand impression in Indonesia in 2022 based on the "YouGov Travel & Tourism: Brand & Destination Rankings 2022" ranking. This award was received by Garuda Indonesia from YouGov BrandIndex, which is one of the world's largest market research and internet data analysis firms based in London, England.
Meanwhile, Garuda Indonesia managed to outperform a number of well-known brands in Indonesia in the category of travel & tourism service provider brands by ranking first as a company that is considered to have a brand with the best impression in Indonesia based on brand data daily tracker - YouGov BrandIndex with an assessment score of 63.7.
Responding to the award, the President Director of Garuda Indonesia, Irfan Setiaputra, said that this acknowledgment has its own meaning for the company in the midst of optimizing accelerative steps for performance recovery. According to Irfan, maintaining the consistency of brand values and strengths as the community's main choice in the travel & tourism sector is a form of the company's ongoing commitment.
"Especially to always maximize the Company's performance steps to be more agile and adaptive in responding to business performance challenges, one of which we do through the strength of our brand as one of the essential assets at Garuda Indonesia," Irfan said in his statement quoted on Saturday 19 February.
Irfan also said that the ranking results from the YouGov BrandIndex also indicate that the Garuda Indonesia brand has a special place for the Indonesian people, especially in terms of strong public trust and satisfaction for the Garuda Indonesia brand and services, especially during the pandemic.
"This is certainly a positive energy and motivation for us to continue to innovate and provide the best service for all Indonesian people," added Irfan.
Furthermore, Irfan added, this achievement cannot be separated from the efforts of all parties.
"Especially the ranks of Garuda Indonesia employees who continuously support efforts to maintain the company's positive reputation as a National Flag Carrier through a commitment to safe and comfortable flight operational services for service users who also provide a positive brand impression for the community," Irfan added.
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