JAKARTA - Property developer belonging to conglomerate Trihatma Haliman, Agung Podomoro continues to build property projects in several areas in Java and outside Java. This is done by the company to help accelerate the economic recovery that has been affected by the COVID-19 pandemic since 2020.
Marketing Director Agung Podomoro Agung Wirajaya said that the company is trying to make challenges as opportunities to continue to grow. In the midst of a dynamic economic situation, Agung Podomoro moves tactically to present new projects and innovate in developing existing projects.
"We are grateful that Agung Podomoro has become a booster in accelerating the national economic recovery. High interest and consumer confidence in new property projects and the acceleration of development that we are carrying out in several regions in Indonesia have pushed the company's marketing sales in 2021 to Rp2.7 trillion. This value has exceeded the company's target in 2021. last year amounted to Rp2 trillion," said Agung in his written statement, quoted on Friday, February 18.
The development of Agung Podomoro's flagship projects continues to be accelerated as a form of the company's commitment and consistency to the revival of the property sector. One of the flagship projects in Bogor, West Java, namely the City of Podomoro Tenjo, which was launched at the peak of the pandemic in mid-2020, became the largest contributor to 29 percent of Agung Podomoro's total marketing sales last year.
The independent township built on an area of 650 hectares has sold more than 3,000 units. Not only that, Podomoro Park Bandung and Podomoro City Deli Medan are also being developed. Two new projects that contributed 22 percent and 14 percent respectively.
Recently, Agung Podomoro introduced Bukit Podomoro Jakarta, a premium residence in Jakarta, which has contributed 7 percent of the company's marketing sales. In addition, there are Pakubuwono Spring with 8 percent contribution, Podomoro Golf View with 5 percent, and Grand Taruma Karawang with 4 percent contribution.
"Long before the pandemic, Agung Podomoro had presented products according to the needs of the community. With an approach and research on people's preferences, Agung Podomoro was observant in seeing the needs of the community so that he could provide solutions to today's community property needs as a smart developer," said Agung.
Not only that, the acceleration of project development in Indonesia by Agung Podomoro is a solution to the property needs of the community and a booster for the national economic recovery after the pandemic.
This is because the property industry is an indicator of a country's economic growth. The growth of this sector can support the growth of 175 other derivative industries that are correlated with the property industry so that it can help accelerate post-pandemic economic growth.
Chief Marketing Officer of Bukit Podomoro Jakarta, Zaldy Wihardja, explained that Agung Podomoro's development strategy helped create a multiplier effect, especially during the pandemic through the establishment of economic centers in Agung Podomoro project locations, including employment.
He said the East Jakarta area is currently experiencing a sunrise phase with the highest growth in land prices compared to other areas. This is supported by massive infrastructure developments such as toll roads, LRT, MRT, in recent years.
Not only that, the plan to develop a long-term infrastructure development plan in the next few years is also believed to boost the value of investment in this area.
This is what drives Bukit Podomoro Jakarta property products in great demand, even though they were only introduced at the end of 2021.
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