Drinking Water Producer Cleo Member Of Tancorp Group Owned By Conglomerate Hermanto Tanoko Eyes Sales To Grow 30 Percent

Cleo drink products. (Photo: Doc. PT Sariguna Primatirta Tbk)

JAKARTA - Bottled Drinking Water (AMDK) producer PT Sariguna Primatirta Tbk (CLEO) is targeting sales of up to double digits or around 30 percent in 2022 compared to the company's achievements in the previous year. In the third quarter of 2021, the company owned by conglomerate Hermanto Tanoko recorded net sales in the third quarter of 2021 of IDR 802.94 billion, an increase of 11.55 percent from the same period in the previous year.

Deputy President Director of CLEO Melisa Patricia said this target is quite realistic, considering the positive growth prospects for the bottled drinking water industry. Especially if you look at the increase in people's purchasing power, concern about health, and quality products.

"So that it makes people pay more attention to the food and drinks they consume, so that it affects the level of consumption of bottled drinking water to increase," said Melisa in her statement quoted on Saturday, February 12.

Previously, in the third quarter of 2021, the company managed to book a profit for the year attributable to owners of the parent entity of Rp. 136.60 billion, an increase of 44.88 percent. CLEO's largest revenue contribution came from sales of the non-bottle segment.

To achieve this target, recently the drinking water producer Cleo has expanded massively including, building three AMDK processing plants and adding 88 distribution branches with 383 partners throughout Indonesia. This aims to increase the market share of CLEO products so that it can meet the demand and need for bottled drinking water which is still very high in the community.

Through this corporate move, CLEO is increasingly committed to continuing to develop quality and environmentally friendly products that have long been applied to anticipate and ensure the safety of water purity, including the use of materials for all packaging, especially refilled gallon products that already meet health standards.

For information, CLEO refill gallon products are made from pure plastic seeds (free from recycled materials) that do not contain BPA (Bisphenol A), so they can be ensured that they are very safe for health to be consumed every day. It is proven by the presence of a BPA FREE label on every CLEO refill gallon product packaging.

In addition, to ensure water quality is not contaminated, product distribution is carried out using a fleet with closed containers. The gallon packaging is also provided with an external plastic layer to provide double protection so that the product is ensured to be completely sterile and safe until it reaches consumers' hands.

Melisa continued, as a company engaged in FMCG (Fast Moving Consumer Goods) where the movement is very fast, CLEO focuses on fulfilling bottled drinking water, especially for gallon products, which currently tend to increase in demand during the Covid-19 pandemic.

"Seeing the increasing demand, we continue to focus on increasing capacity for more so that we can continue to meet the community's need for bottled drinking water, and continue to be committed to product quality, as well as packaging safety such as gallon packaging that is BPA FREE in order to continue to maintain higher performance. good again until the end of the year," concluded Melisa.