JAKARTA - Argentine jersey Leo Messi has sold out worldwide. Both in Buenos Aires, Madrid, Doha, Tokyo... The Adidas store has run out of jersey stock number 10 and the Argentina captain's name.
It doesn't matter the size, from the smallest to the largest, for men or women. They run out of stock.
The World Cup in Qatar and Argentina's trip to the final have increased sales of jerseys that have become one of the most sought after and valued worldwide.
Argentina has long been a gem on Adidas' crown in terms of business sizes. No other national team uses the German brand that has the same world impact.
This scarcity has triggered the production and sale of counterfeit goods. The Argentine Football Federation AFA, plagued by complaints that surfaced a few days ago.
"We can't do anything, even though we have an interest in selling more. This is Adidas' problem and there are problems in the country that affect them, such as barriers to imports and lack of manpower, as well as high levels of public anger," said the federation representative.
Adidas explained that it is impossible to increase production overnight to refill products that have been sold out.
However, the German brand is now working against time, so if Argentina wins the World Cup on Sunday, Argentine kits and Messi kits will be available in most of the world as soon as possible.
In addition, a T-shirt is being prepared for a possible celebration and something more personal in Messi's figure if he wins the World Cup.
'Fenomena Messi' is in such a way that the phrase "What do you see, stupid?" which he told Wout Weghorst after the quarter-finals of Argentina-Netherlands has become a universal business for t-shirts, mugs, backpacks and kesets.
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