Arsenal Collaborates With Boxers Youtuber Logan Paul And KSI, What Are They Doing?

And Logan Paul and KSI (Instagram @loganpaul)

JAKARTA - Arsenal announced a partnership with Logan Paul and a hydration drink company called PRIME. Meaning, the Gunners have ended their search for an official hydration partner.

Energy and sports drinks have long had a prominent place in the world of sports, and PRIME, which Logan runs with KSI, is the latest to crack the Premier League market.

KSI, a well-known fan of the North London club, will be thrilled to see its product on sale at the Emirates Stadium, where Arsenal announced the drink will be sold to supporters throughout home games in the 2022/23 season.

"Honestly, I can't believe it, this is my childhood dream," KSI told Arsenal.com quoted from Marca, Friday, 29 July.

“From watching Arsenal tear apart the Premier League in the early 2000s to now being linked with Arsenal officially with PRIME, this is a dream come true.

"(Like a dream) I'm still pinching myself, it's a big moment and I'm really happy with the team I'm supporting."

Why is Arsenal partnering with Logan Paul and KSI?

In recent years, Arsenal have had a strained relationship with the fans due to inconsistent team performances.

With The Gunner moving in a more professional direction, they are working hard to win back the hearts of North London youths.

Meanwhile, YouTube stars are very popular among the younger demographic, and there will likely be no hydration drink more popular than the PRIME drink among seven- to 14-year-olds in the next year, solely because of the association with Paul and KSI.

"We're always looking to join a brand new, exciting and forward-thinking," added Arsenal's Chief Commercial Officer, Juliet Slot.

"PRIME fits into that category comfortably, with its product and founder at the forefront of modern culture."